In an article we get to know about Multi-Channel contact center. Many of the contact centers are faced with situations in which single-channel communicators aren’t able to effectively communicate with their customers because they aren’t using the customers’ channel of choice. In order to overcome this situation, multi- channel communication is used. Here are some other ways a company can use multichannel contact to improve contact center: 1. Define the right customer experience, 2. Plan for proper resource utilization, 3. Identify measurable gains, 4. Manage service agent morale. 

Read more at: http://www.business2community.com/customer-experience/4-ways-win-multi-channel-contact-center-0888012#!QCOE3