When it comes to delivering software, today’s business climate has three prerequisites for success: speed, agility, and innovation. While multi-year, expensive and bloated software initiatives were once a reality for some companies, today’s expectations for new projects are measured in days, weeks, and months. Today, leaders understand that a faster, iterative approach can result in faster development that is also of a higher quality.

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http://venturebeat.com/2014/03/10/continuous-delivery/