Businesses have made use of data for operations management, for decades now. Data being used for operations management involve continuous flows of information and mining of data. Such data are handled and untangled using advanced and unique storage, management, analysis and visualization techniques. Big data analytics is usually dependent on extensive storage capacity and quick processing power. Insightful data can be gathered from various sources like web, social media etc. Big data is now being used to predict customer purchase decisions. Big data when linked with production applications and timely operational processes enables continuous improvements. Organizations are now realizing that data can bring value through continuous improvement in their operations. Thus, data needs to be collected, filtered and analyzed. Read more at: http://www.business2community.com/big-data/crunching-big-data-operations-management-01255094