SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

This section contains articles submitted by site users and articles imported from other sites on Marketing Intelligence

Logistics Industry in India: Present and Future Prospects

The logistics industry in India is growing rapidly because of the growth in retail, e-commerce and manufacturing sectors. Though it has been underperforming over the years, it has received importance recently and is expected to reach a worth of $2 billion by 2019. Lack of facilities, technology and manpower have been reasons for the loss in the perishables sector. Better infrastructure, better storage, better network and warehouse facilities are the way forward. The sector is currently using IT solutions and the hub-and-spoke model for freight movement. It provides end-to-end supply chains to the consumers and being a key player in the economy, it is expected to grow by 10-15% annually in years to come.Read more at: http://www.iamwire.com/2017/04/indian-logistics-industry-scenario/151331  

 

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Productivity tools for marketing managers

Marketing Managers requires excellent productivity tools for smooth functioning. The best productivity tools are Collaborative, Easy to use and Cloud-based. The article explains the 7 best productivity tools for marketing managers:

i. Trello

ii. Slack

iii. CoSchedule

iv. Quip

v. Github

vi. Waffle

vii. Mention

Read more at: http://www.socialmediatoday.com/marketing/7-excellent-productivity-tools-marketing-managers

 

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Ways to Understand User Intent

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More than 4 billion searches are performed through Google with a need and those businesses that can fulfill these needs are the ones who are gaining success. To attract customers to any brand, one needs to grasp what people are looking for. This is what user intent is. There are three types and stage of User intent: Navigational: user looks for something specific, Informational: User is researching and gathering information about the product, Transactional: In this stage, the user is ready to buy. The brand must be ready for these three stages of user intention. Below are the ways that helps in determining user intent: 1) Going beyond key words. 2) Considering the buying cycle. 3) Identifying the queries. 4) Understanding the customers. 5) Ask your customers directly. Read more at: https://www.entrepreneur.com/article/294650

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  Is Outsourcing Market Intelligence a better option?

Businesses need to keep track with the dynamic environment, changing competitor strategies and its market share to stay ahead. But to do this companies hire analysts or redistribute work among the existing employees. This involves an additional money cost apart from the time taken to select appropriate employees. Also there involves dissemination of information after figuring out its format. Outsourcing a market intelligence service to MI provider such as Sigmaway LLC  would reduce effort and cost of the company where a skilled team of analysts are better able to monitor changing patterns. Read more at: http://www.shiftcentral.com/the-benefits-of-outsourcing-an-mi-service

 

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Artificial Intelligence and Meta-Vision

The first and foremost usefulness of artificial intelligence lies in the fact that it helps companies to predict the outcome of a conference call which is profitable for the company. AI is mainly based on machine learning and it helps in solving problems using past experience, known variables and outcomes, thus replacing the jobs that were previously performed by humans. But in case of company outlook this cannot be used as there are no past experiences to depend on, also risks and opportunities maybe overlooked. AI can also be useful when there is ‘bionic fusion’ which is facilitated by meta-vision. Meta-Vision helps in navigating market forces and assessing the competition to monitoring public relations media engineering. Thus, it can be seen that with the help of AI and meta-vision, predictions can be made about quarterly earnings calls, earned media, etc. Read more at: http://www.datasciencecentral.com/profiles/blogs/artificial-intelligence-in-enterprise-meta-vision-improves

 

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Effects of GST on Online Shopping

"Online shopping will be drastically affected by implementation of GST.  The article explains how GST will bring changes in online shopping, the areas which will be affected by this are:

• Tax collected at source

• Faster delivery

• End of freebies and discounts

• Shopping from global players

• Returns and cancellations will get difficult 

 

Read more at: 

http://economictimes.indiatimes.com/articleshow/59319112.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst"

 

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Knowledge of insights with social listening

Social listening is all about searching the web for mentions and conversations that are of specific interest and analysing those to gain meaningful insights. Campuses use this marketing tool to create new programs, measure brand awareness etc. Data can be easily assessable and analysts with right sets of tools can analyse the trends. Research analysts at Brandwatch analysed conversations about college search to scrutinize the behaviour of students and parents on their concerns about colleges. They were able to get most frequent words used and also a word cloud showcasing sentiments. Social listening can be used in other areas of campus as well such as selecting academic programs and alumni relations. Read more at: http://www.carnegiecomm.com/blog/the-next-wave-of-market-intelligence-social-listening/

 

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Chatbots And Social Media Marketing Strategies

Nowadays, marketing is not possible without social media and the chatbot has become the newly-adopted social media tool. Chatbots helps in your social media marketing strategy and also increases website traffic and sales while providing Artificial Intelligence assistance which in turn will help you to communicate better. Use chatbots as an analytical tool and optimize it for conversions. Read more at: https://www.entrepreneur.com/article/291997

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Chatbots And Financial Services

An Investor always looking for innovative, cost-effective, tech- enabled modes of customer engagement and chatbot is perfect for that. It can potentially help customers better understanding Financial Services via interactive discussions on pricing, terms and conditions, etc. AI powered chatbots can give recommendations to users about the best financial services and opportunity analyzing user interaction and requirement data. Using chatbot we can ensure security of user data and cost benefit analysis of user data. So, it will be exciting to see more chatbot innovations in financial inclusion. Read more at:http://partners.wsj.com/metlife/multipliers/articles/talking-the-talk/#.WSLz8PPm2TE.mailto

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E-commerce in India: A Study

India is adding around six million new entrants every month to its internet user base and is a huge market for both retail and internet industries. E-commerce players are likely to hit saturation levels on new customers. Opening physical stores would become a trend to address the twin challenge of saturation and marketing costs. The next big thing is the Virtual Reality. The way we shop will be easier because consumers will interact with AI chats bots and Unified Payment Interface (UPI) will simplify transaction. Read more at:https://www.entrepreneur.com/article/288440

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Effective uses of Chatbots in marketing and business development

A recent report by EMarketer states that 1.4billion people interacted with chatbot in 2015.So, chatbots have huge opportunities for future marketing and some effective uses of chatbots are: 1. Sell a product or service, 2. Make payments easier, 3. Gain customer insight, 4. Personalize marketing, 5. Increase Engagement, 6. Qualify your Leads. Read more at: https://www.forbes.com/sites/sujanpatel/2017/01/21/6-effective-uses-for-chatbots-in-marketing/#7afe2f0f3f48

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Introduction To Chatbots And Its Future

A chatbot or talkbot is a computer program which conducts a conversation via auditory or textual methods. The service could be ranging from functional to fun, and it could live in any chat products like Facebook Messenger,Text Messages, etc. There are two types of chatbots,

1.Chatbot that functions based on rules and  2. Chatbot that functions using machine learning or AI.  Chatbots  are  gaining popularity  as people are using messenger apps more than they are using social networks. To know more about chatbots, read: https://chatbotsmagazine.com/the-complete-beginner-s-guide-to-chatbots-8280b7b906ca

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Customer Value Maximization

After acquiring a customer, the goal of a company is consumer retention through various techniques, namely customer value maximization which would maximize the revenue for the company. Their main aim should be to increase the length of time period they remain loyal to business, frequency of transactions and monetary value of transactions. Maximum value is thus the product of all three. Main characteristics of customer value maximization are customer segmentation, predicting consumer behavior instead of just looking historical data, looking at customer lifetime value and dynamic segmentation. The marketer should know what actions to take on what customers at the right time. Read more at: http://www.optimove.com/blog/maximize-customer-value-smart-way 

 

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Minimizing The Risk In Value Investing

putting-value-value-investing-950

Even if investment is carefully performed, it still has chances of losing money. Some risks & it’s mitigation are: i) Basing Calculations on the Wrong Numbers, i.e. the trades should be carefully placed. ii) Overlooking Extraordinary Gains or Losses: Close judgment and critical thinking is required. iii) Ignoring the Error in Financial Ratio analysis: defining the terms carefully is important. iv) Overpaying:  Overpaying for Investments should be avoided. v)  Not Diversifying: Diversifying risk in stocks is necessary. vi) Basing Investment Decisions on Fraudulent Accounting Statements. vii)  Selling at the wrong time:  The ideal time to sell the stock is when shares are overpriced relative to the company's intrinsic value. Read more at: http://value-picks.blogspot.in/2017/05/managing-risks-in-value-investing.html

 

 

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Economics On the side of Manufacturing a Good product

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Economics is encountered in everyday by us. Product team can get benefited in attempt to build a good product if they keep in mind some principles and economics theories. i) Trade-off by product team for retaining a potential product feature may end up because of negative reviews by users. ii) Release changes have opportunity costs attached to them. iii) Since users respond to incentives, product team should contain gamification in checklist, iv) Behavioral economics can be useful to figure out the areas where users are struggling with respect to product. v) There should be minimum information asymmetry to drive positive user experience vi) Game theory can be helpful in decision making to improve market strategies. Read more at: https://www.entrepreneur.com/article/295741

 

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How Advertising Bother Consumers

how-consumers-feel-about-ads

When Consumers look at brand, they expect to see true features and promises. According to research from CMO council, 23% respondent say false and misleading brand advertisement bothers most, 22% respondent gets bothered by pop-up ads, 17% gets bothered by auto-playing video ads (digital advertising). In this way, the negative advertising experience makes them feel differently about a brand or choose not to do business with the brand. Also, alongside interesting content, irrelevant ads put impact positively irrespective of the brand but poorly conceived and insulting ads put negative impact. Read more at: https://www.marketingprofs.com/charts/2017/32275/what-bothers-consumers-most-about-brand-marketing

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Steps to Become a Better Modern-Day Marketer

With increasing competition, a few ways to become a better marketer are suggested. First, along with authenticity and high personalization, adapting to customers' changing needs is very important. Companies need to impress customers buy their products so that they are willing to advocate. It is necessary to collaborate on defining the same shared target audience for an equal improvement in sales and marketing. Also, marketers need to have knowledge about every customer's lifestyle, their choices, and thus analyze how the company can make profit from them. These will help companies sell products according to customer needs and help them shift to outcome-based marketing, thus generating more profit. Read more at: https://blog.insideview.com/2017/04/28/3-marketing-nation-summit-takeaways-to-make-you-a-modern-day-marketer/

 

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Reasons Why Smart Money is Focusing on Social Media

An earlier group of advertisers targeted Newspapers and TV, but now they have moved into social media. So, money is flowing to social. Spending on LinkedIn, Twitter and Facebook marketing continue to accelerate as mobile adoption and time spent on internet increases. In this manner, in the coming years Internet ad will surpass television. The shift to mobile and increased time spent with digital is having a major impact on social platforms. More people are engaging with brands on social. SEO (Search Engine Optimization) is social now. Even the news is on social now. You can read fastest news on Twitter than on any other websites. Researches show that the consumers who include social media as part of their shopping process are four times more likely to spend more money on purchases. Most of the audience is on social. So, many marketers who've been using social for at least two years say it helped them improve sales. Read more at: http://www.business2community.com/social-media/smart-money-moving-social-01863316#LvrcWTpZ5JmxR8qb.97

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Tips to Market new business for almost Free

marketing

For new Business, it's a challenge to get customers. So, one should incorporate new ideas for marketing. The Internet has widened the option to more affordable and easier option of marketing strategies. Social media like Facebook and Instagram can be used to make the brand viral. Meeting new customers at events or starting a blog may help. Facebook ads can be used to reach out to the customers. Building email funnels, renting a festival booth and attracting customers by giving freebies, volunteering under the brand name, giving samples to product critics can be useful. It can become an effective way to refine or reinvent the product. Offering workshops, posting a video review of the product, running viral contests, building a product page website, sending out press releases are some useful ways to attract customers. Read more at: https://www.entrepreneur.com/article/294265

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Managing Uncertainties and Fraud Detection by Predictive Modelling 

The present business environment is volatile and full of uncertainties. Therefore, a need arises to improve efficiency and profitability. Though many organizations rely on traditional techniques, predictive analytics is the new trend of managing risks and monitoring frauds which eliminates all the guesswork. Predictive analytics help us in reaching the source of fraudulent transactions and in dealing with future plausible attacks. Lack of corporate transparency and missing public trust should be dealt with by using advanced tools for managing huge data and ensuring accountability. Predictive analytics helps in building the customer profile to know his credibility which is useful for banks. Read more at : https://blogs.metricstream.com/ready-predictive-analytics-revolution/

 

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