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Dual risk rating system: A step-wise demonstration 

In this blog, the author explains the steps to a dual risk rating system. In such a system, the probability of default (PD) is estimated separately from the loss given default (LGD). The expected loss for a given loan is then calculated as their product. Five essential steps to a dual risk rating system are: Understanding the key drivers of a dual risk system; Demonstrating the advantages of a dual risk rating approach through case studies; Implementing separate PD and LGD credit scoring solutions; Developing a PD and LGD mapping scale; and lastly Combining dual rating scores. Read more at : http://marketintelligence.spglobal.com/blog/risk-insight-five-essential-steps-to-a-dual-risk-rating-system

 

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Overcoming the problem of Incomplete Financials in Assessing Credit Risk

A Risk Analyst frequently comes across companies with incomplete financial information which is essential for their credit assessment. To solve this problem a dual approach that takes into account both the quantity and materiality of the exposures is useful: a) When there is a large number of small exposures, it is reasonable to fill gaps by leveraging company credit score benchmarks or looking at the Country Risk Scores and Industry Risk Scores that capture the risk of doing business in a country/industry.b) When there are large exposures,  we need to employ advanced statistical techniques, tailored to the company type, industry, and region, to estimate missing financial ratios needed in our fundamentals-based models, and thus generate a credit risk score.Read more at: http://marketintelligence.spglobal.com/blog/when-enough-is-enough-assessing-credit-risk-of-companies-with-incomplete-financials

 

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Efficient Marketing with Google Attribution 360

Google Attribution 360 is the updated version of Google Attribution, an extremely useful app for Marketers. It helps you understand whether your marketing is working, turn audience insights into action, and deliver more relevant customer experiences. Salient features: Fast setup, Flexible data, Measures TV, Easy to take action, works across channels and across devices. Attribution 360 is also designed to be highly customizable and can measure ads from DoubleClick Campaign Manager. Read more at https://analytics.googleblog.com/2017/05/solving-enterprise-attribution-challenge.html?m=1

 

 

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Digital Transformation in Retail Business

Given the power of the consumers, their demands and the most extreme competitions in the market every business is fighting to survive. Recently the businesses have invested mostly in digital transformation. Since data play a very important role, retail businesses are using the following trends to analyze those data. Firstly, retailers are considering data from in-store technologies and analyzing them to measure their effect on consumer's decisions and thus providing the products demanded more by customers.  Secondly, by location analytics, geo-targeted push notifications are sent out to customers and products are arranged more effectively in the stores.  Thirdly, with the help of explanatory analytics and predictive analytics more demanded products are stocked up. And lastly, cross-platform analytics helps retailers understand the customer's demands and provide effective support to them. Therefore, we can say that data analytics are an essential part of growth. Read more at: http://www.datasciencecentral.com/profiles/blogs/top-data-analytics-trends-for-reatilers-of-2017

 

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Steps to Keep in Mind While Building App for Business Boost-up

Apps are expected to produce $77 billion in revenue for business this year. Out of available 2.8 million apps, only a fraction is ever used. It means that the only cool idea is not enough for an app to be wanted by people, the app should add worth to users and be regular with the usefulness that the brand provides. Three steps can be taken to ensure that the subscription adds value and align with your business goals. First is to link up with values by defining the core values one provides as a company. Second is to exploit the tools like tap into features and functionality that mobile delivers to help push core value out into the world. And lastly by using mobile to supplement the brand's value, i.e. design the app around addressing a specific customer pain point that the speed and ease of mobile can help remove. Read more at: https://www.entrepreneur.com/article/295511

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Data Driven Marketing: Use of data to boost new Revenue Streams

Right data insights now have the potential to be a valuable resource to a marketer. It helps brand observe consumers, provide seamless brand experiences, etc. Goals of data driven marketing are: Real time personalization, App-based marketing, Location-based Marketing, Virtual assistants, Using Big Data to predict trends. So, ultimately its goal is to understand and target the suitable audiences. Most marketers have realized the need to be data driven. But to be successful they must choose their own internal data sets and apart from that utilize third party data to gain an in-depth view of consumers across the customer journey. Social Media Data, mobile data and DMPs provides deeper insights into customer's preferences. Read more at: http://www.business2community.com/big-data/state-data-driven-marketing-use-data-fuel-new-revenue-streams-01856921#RcsPHSImrRGOfL8c.972

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Make Instagram Followers your Customers

The product, service or program one offers is to help or reach out to the people who needs. So, choosing the platform wisely to reach out to the audience is important. One should be different in advertising or delivering promises. If one's marketing isn't different he will simply compete on price and compromise on quality thus starting a downfall. Instagram offers value in one's Instagram bio telling others why they should like the page and how will they be benefited. Using the power of hashtag, making sure that the posts and ads is about target audience, interacting with followers and convincing audience how one’s product can be beneficial is important. Following all of these will help one be the leader of the marketplace. Read more at: https://www.entrepreneur.com/article/293713

 

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Tips on running a successful analytics project outside of IT

Big data and analytics projects will be managed by individual departments when the analytics solution at hand concern to a specific function that department does. The analytics solution is required to answer key questions that about the business, whether it is struggling with in a particular area of expertise or not. This makes the owning department the most logical area to start the search for an analytics solution. Some good practices can be: i) develop a compelling business case for the application ii) Get support for the project. iii) don't let IT run the project iv) Trial the new application v) Perform due diligence vi) Develop a roadmap vii) Don't let the technology take over viii) Create a super user ix) Always attempt for a "quiet" system. Read more at: http://www.techrepublic.com/article/10-tips-for-running-a-successful-analytics-project-outside-of-it/

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Market Intelligence and Compliance problems faced in emerging markets

There are many challenges that are faced by marketing executives as well as compliance leaders in emerging markets with increased corruption and risks. Each country has unique sets of market opportunities and risks and cannot be transferable to separate market. Markets are also dynamic and applying the same outdated models might give inappropriate results. Strategic intelligence is the need of the hour, with updated market intelligence and multiple data sets. This updated market information would account for changing market conditions.There should be a right mixture of centralized and remote market intelligence and MNC's should extract information from various sources. Finally, there should be a mutual collaboration and sharing of responsibility between compliance and market intelligence leaders. Read more at : https://blogs.metricstream.com/can-marketing-compliance-share-playbook/

 

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Market Intelligence and Compliance problems faced in emerging markets.

There are many challenges that are faced by marketing executives as well as compliance leaders in emerging markets with increased corruption and risks. Each country has unique sets of market opportunities and risks and cannot be transferable to separate market. Markets are also dynamic and applying the same outdated models might give inappropriate results. Strategic intelligence is the need of the hour, with updated market intelligence and multiple data sets. This updated market information would account for changing market conditions.There should be a right mixture of centralized and remote market intelligence and MNC's should extract information from various sources. Finally, there should be a mutual collaboration and sharing of responsibility between compliance and market intelligence leaders. Read more at : https://blogs.metricstream.com/can-marketing-compliance-share-playbook/

 

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Self-Service Analytics

Self-service analytics is an approach to data analytics that enables non-tech savvy users or business users to access data for more informed decision making.  For success in self-service analytics, employees should have the culture of using data to start, propagate or conclude every conversation. A few areas required to support this cultural change are, organizational readiness which will help in determining the type of self service tool required for the organization. Next is data readiness i.e. continuous feedback about data quality practices should be given. Third is data security readiness i.e. data security, compliance and data access should be carefully examined during making a transition to self-service analytics. Fourth is that users should be adaptable and willing to use new technology. And lastly, data shouldn’t be interpreted just by preparing charts instead it should be used to make theoretical interpretations. Read more at: https://www.blueoceanmi.com/blueblog/self-service-analytics-need-cultural-change/

 

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Difficulty of retail industry in going digital

Going digital has directly hit demographics and technology of retail industry in a positive way. The economy of the retail industry is also shifting quickly, retail stores must do more to keep their stories intact without damaging their brand name. The retail industry is at a crucial moment with online sales resulting in periodical of all sales. Retailers must first examine and learn from leading physical and online retailers before implementing an e - commerce strategy. Retailers need to enhance their technology user base by collaborating with e - commerce giants of the market. The majority of e - commerce firms use social media like Facebook, Twitter and Instagram, to give a shot to great digital marketing tools, retailers should use these platforms more often to disclose their great offers and collection.  Read more at: https://www.entrepreneur.com/article/290131

 

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Paytm- A pioneer in the Indian market

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Elements to make the perfect business plan

6 elements to get a thorough overview of the business. 1) Mission statement which gives the overview of the company it should be precise. 2)  marketplace opportunity which explains the market for the product, includes both qualitative and quantitative research. 3) Product/service information which takes an in-depth look at the product and service and how does it work explaining its key elements. 4) Sales plan where high level analysis of sales and marketplace takes place. Also showcases high level sales plan. 5) Funding decisions are composed of 3 components- idea/concept, team and ability, this is why it is crucial to compile a team. 6) Lastly, financials this tells the story of the growth of the business and is crucial most. These elements if conveyed effectively will help investors to build an effective plan that will make the business successful. Read more at: http://thedec.co/2017/01/6-key-elements-to-crafting-the-perfect-business-plan/

 

 

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New Innovation and the Role of Marketers

Digital Innovations have caused many companies to flourish and many companies to perish.eg; the newsprint industry. In fact, any industry can be disrupted by an innovation. Three important things that marketers generally overlook these days are: i) Getting up-to-date with the latest tech is not enough. You need to plan ahead. ii) Always stick to the business model instead of sticking to the mission. iii) Publishing frequency is no longer the key to keep busy the audiences. The best way to be ahead of the crowd is to publish something great that will really engage the customer. Read more at: http://socialmediaexplorer.com/content-sections/tools-and-tips/three-key-things-marketers-overlook/

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Establishing Personal Branding

Personal Branding refers to establishing a specific image of yourself in the mind of an ideal client, so they can get to know, like and trust before they buy from you. This is very important because of too much competition. So, you need to create confidence that you can deliver on your promises. It creates your brand personality and culture, guiding you to make the right decisions about marketing, promotions, partnerships, sponsorships and which channels to use. Consistency on your promises is the key to create your brand a memorable brand. If you truly want to be identified and get respected, your personal brand should be created before you begin any sort of media, marketing, PR, promotion, book writing, speaking of a program. Read more at: http://www.business2community.com/leadership/personal-branding-service-providers-01851797#Ksoh9ge8sO3Di4j6.97

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Benchmarking one's marketing performance over competitors

Too much focus on revenue driving marketing tactics may lead one to overlook the bigger picture, that separates the best marketers from the mediocre ones. In this article, Anna Kayfitz(consultant for StrategicDB), discussed about quick and easy dashboards that measures the marketers against his competitors. First is website performance metrics. The important metrics in this regard are the average number of website visitors, bounce rate, site speed, etc. For instance, if your website has a high page-load time compared with your competitors, that will impact your page rankings, bounce rate, and overall customer satisfaction. Also the percentage of visitors coming from different regions are critical for the company plans to expand beyond its geographical presence. Mining for more data is the next important thing. Carrying out SEO/PPC research and using social media and PR effectively provide powerful insights. Lastly, It is advisable to do a competitive analysis prior to changing strategy, launching a new product, or making tactical plans for the next quarter or year. Read more at:

http://www.marketingprofs.com/articles/2016/29418/how-to-benchmark-your-marketing-performance-against-your-competitions

 

 

 

 

 

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Big Data Analytics: a boon for big advertisers

After being cautious of big data for several years, the marketing and advertising technology sector is adopting it cautiously nowadays. Big data analytics has emerged to be a handy tool for these sectors as it allows a more sophisticated analysis of things to get deeper insights into a consumer's behaviour pattern.  The data is gathered using consumer’s digital footprints like googling and facebook liking etc. Then, this information is used by companies to identify the behaviour of the existing online users to offer them the best targeted deals and services which are specially tailored for them. Therefore, this allows the marketing and advertising sector to create more focused, targeted and, effective campaigns by saving money, targeting the right consumers for the right products and increasing the rate of conversion of the deals offered. Read more at:https://www.entrepreneur.com/article/293678

 

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Optimization of Digital Marketing

The cost of acquiring customer base is very high in the first 12-24 months of business incorporation because we do not know the  characteristics of our target group .This is why Cost to Income Ratio (CIR) is high. To lower CIR we need to collect transactional data, website data and logistics data. Having the data for 8-12 months we can understand the characteristics of existing customers by building up a model and selecting significant variables having an impact. Running a classification algorithm would fine-tune our target group. Customer Lifetime Value (CLV) depicts the quality of customers. Customers with higher CLV would help business to grow.Read more at: http://analyticsindiamag.com/optimize-digital-marketing-spends-drives-traffic-ecommerce-site/

 

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The Art of Digital Segmentation and Drawing Customer Attention

Digital segmentation is the way to divide the consumer database into multiple homogeneous actionable groups. It is an integral part of Market Research Analytics. In this article link, the author writes about customer segmentation and how to develop digital personas, what are the impact areas, especially during high volume sale seasons. Read more at: https://www.blueoceanmi.com/blueblog/customer-segmentation-and-digital-personas/

 

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