There are many challenges that are faced by marketing executives as well as compliance leaders in emerging markets with increased corruption and risks. Each country has unique sets of market opportunities and risks and cannot be transferable to separate market. Markets are also dynamic and applying the same outdated models might give inappropriate results. Strategic intelligence is the need of the hour, with updated market intelligence and multiple data sets. This updated market information would account for changing market conditions.There should be a right mixture of centralized and remote market intelligence and MNC's should extract information from various sources. Finally, there should be a mutual collaboration and sharing of responsibility between compliance and market intelligence leaders. Read more at : https://blogs.metricstream.com/can-marketing-compliance-share-playbook/

Self-service analytics is an approach to data analytics that enables non-tech savvy users or business users to access data for more informed decision making.  For success in self-service analytics, employees should have the culture of using data to start, propagate or conclude every conversation. A few areas required to support this cultural change are, organizational readiness which will help in determining the type of self service tool required for the organization. Next is data readiness i.e. continuous feedback about data quality practices should be given. Third is data security readiness i.e. data security, compliance and data access should be carefully examined during making a transition to self-service analytics. Fourth is that users should be adaptable and willing to use new technology. And lastly, data shouldn’t be interpreted just by preparing charts instead it should be used to make theoretical interpretations. Read more at: https://www.blueoceanmi.com/blueblog/self-service-analytics-need-cultural-change/

Going digital has directly hit demographics and technology of retail industry in a positive way. The economy of the retail industry is also shifting quickly, retail stores must do more to keep their stories intact without damaging their brand name. The retail industry is at a crucial moment with online sales resulting in periodical of all sales. Retailers must first examine and learn from leading physical and online retailers before implementing an e - commerce strategy. Retailers need to enhance their technology user base by collaborating with e - commerce giants of the market. The majority of e - commerce firms use social media like Facebook, Twitter and Instagram, to give a shot to great digital marketing tools, retailers should use these platforms more often to disclose their great offers and collection.  Read more at: https://www.entrepreneur.com/article/290131

6 elements to get a thorough overview of the business. 1) Mission statement which gives the overview of the company it should be precise. 2)  marketplace opportunity which explains the market for the product, includes both qualitative and quantitative research. 3) Product/service information which takes an in-depth look at the product and service and how does it work explaining its key elements. 4) Sales plan where high level analysis of sales and marketplace takes place. Also showcases high level sales plan. 5) Funding decisions are composed of 3 components- idea/concept, team and ability, this is why it is crucial to compile a team. 6) Lastly, financials this tells the story of the growth of the business and is crucial most. These elements if conveyed effectively will help investors to build an effective plan that will make the business successful. Read more at: http://thedec.co/2017/01/6-key-elements-to-crafting-the-perfect-business-plan/

Digital Innovations have caused many companies to flourish and many companies to perish.eg; the newsprint industry. In fact, any industry can be disrupted by an innovation. Three important things that marketers generally overlook these days are: i) Getting up-to-date with the latest tech is not enough. You need to plan ahead. ii) Always stick to the business model instead of sticking to the mission. iii) Publishing frequency is no longer the key to keep busy the audiences. The best way to be ahead of the crowd is to publish something great that will really engage the customer. Read more at: http://socialmediaexplorer.com/content-sections/tools-and-tips/three-key-things-marketers-overlook/

Personal Branding refers to establishing a specific image of yourself in the mind of an ideal client, so they can get to know, like and trust before they buy from you. This is very important because of too much competition. So, you need to create confidence that you can deliver on your promises. It creates your brand personality and culture, guiding you to make the right decisions about marketing, promotions, partnerships, sponsorships and which channels to use. Consistency on your promises is the key to create your brand a memorable brand. If you truly want to be identified and get respected, your personal brand should be created before you begin any sort of media, marketing, PR, promotion, book writing, speaking of a program. Read more at: http://www.business2community.com/leadership/personal-branding-service-providers-01851797#Ksoh9ge8sO3Di4j6.97

Too much focus on revenue driving marketing tactics may lead one to overlook the bigger picture, that separates the best marketers from the mediocre ones. In this article, Anna Kayfitz(consultant for StrategicDB), discussed about quick and easy dashboards that measures the marketers against his competitors. First is website performance metrics. The important metrics in this regard are the average number of website visitors, bounce rate, site speed, etc. For instance, if your website has a high page-load time compared with your competitors, that will impact your page rankings, bounce rate, and overall customer satisfaction. Also the percentage of visitors coming from different regions are critical for the company plans to expand beyond its geographical presence. Mining for more data is the next important thing. Carrying out SEO/PPC research and using social media and PR effectively provide powerful insights. Lastly, It is advisable to do a competitive analysis prior to changing strategy, launching a new product, or making tactical plans for the next quarter or year. Read more at:

http://www.marketingprofs.com/articles/2016/29418/how-to-benchmark-your-marketing-performance-against-your-competitions

After being cautious of big data for several years, the marketing and advertising technology sector is adopting it cautiously nowadays. Big data analytics has emerged to be a handy tool for these sectors as it allows a more sophisticated analysis of things to get deeper insights into a consumer's behaviour pattern.  The data is gathered using consumer’s digital footprints like googling and facebook liking etc. Then, this information is used by companies to identify the behaviour of the existing online users to offer them the best targeted deals and services which are specially tailored for them. Therefore, this allows the marketing and advertising sector to create more focused, targeted and, effective campaigns by saving money, targeting the right consumers for the right products and increasing the rate of conversion of the deals offered. Read more at:https://www.entrepreneur.com/article/293678

The cost of acquiring customer base is very high in the first 12-24 months of business incorporation because we do not know the  characteristics of our target group .This is why Cost to Income Ratio (CIR) is high. To lower CIR we need to collect transactional data, website data and logistics data. Having the data for 8-12 months we can understand the characteristics of existing customers by building up a model and selecting significant variables having an impact. Running a classification algorithm would fine-tune our target group. Customer Lifetime Value (CLV) depicts the quality of customers. Customers with higher CLV would help business to grow.Read more at: http://analyticsindiamag.com/optimize-digital-marketing-spends-drives-traffic-ecommerce-site/

Digital segmentation is the way to divide the consumer database into multiple homogeneous actionable groups. It is an integral part of Market Research Analytics. In this article link, the author writes about customer segmentation and how to develop digital personas, what are the impact areas, especially during high volume sale seasons. Read more at: https://www.blueoceanmi.com/blueblog/customer-segmentation-and-digital-personas/

The prospect's intent is demonstrated by the frequency of searches on a particular topic from that particular account. Such data is called "Intent Data" .External Intent data( Third -party providers) and Internal data ( CRM and Contact Form) are the sources for such data. It eliminates all the guesswork and saves time by looking out for companies which are researching for our goods and services and then providing them quality content. Till now only 17% companies make use of advances marketing techniques such as intent data. Such knowledge will be a competitive advantage. One of the main advantages is targeting different buyers in the same organization. Overall it would generate more sales.Read more at : http://www.business2community.com/big-data/reach-buyers-matter-intent-data-01851493#d6OimfSHLPcfr9gb.97

Fitness trackers were believed to be the next big thing about consumer accessories after smartphones. As we all know, smartphones have a high range of capabilities that includes their competency to measure basic fitness parameters, like counting of steps, number of calories burnt etc. Several companies took advantage of this growing fitness consciousness by launching bands, watches and other wearable gadgets that in addition to tracking their basic parameters also track the critical measures in activities such as cycling, hiking and swimming. The market of these fitness trackers had seen massive growth until 2015. However, the growth reduced drastically in 2016. Based on this highly staggering drop in sales, analyst purchases downgraded their prediction for 2017. Read more at:  https://www.blueoceanmi.com/blueblog/fitness-trackers-market-analysis/

The 4Ps of marketing by Neil H. Borden: Product, Price, Place, Promotion have been the cornerstone for decades. However, technology and innovation have led to just as powerful and as a game-changing new strategy- the new 4Ps of marketing.
Digital marketing has been failing as savvy customer now know how their private data is collected, used and benefits businesses in profiling customers. The new approach consists of the following 4Ps-
1. Permission: Consent for collecting data and being responsible for its usability for building trust.
2. Preferences: Let customer control their marketing channel.
3. Profile: Ask the customer about their preference rather than profiling them which actually hurts the customer.
4. Persona: Allow the customer to tell their own details and needs.
Read more at https://www.digitaldoughnut.com/articles/2017/may/the-new-4p-s-of-marketing

AI or Artificial Intelligence is the hottest sector in India with lots of innovation across sectors. With China is leaping ahead in the AI race on many levels (research papers, R&D, investment and even policies) India is only now waking up to the benefits of AI. If India wants to participate in the AI revolution, then it needs a policy that brings together Indian academicians, researchers, labs, private players and investors on the same platform. Read more at: http://analyticsindiamag.com/india-stand-ai-race-vis-vis-china-us-rest-world/

According to the authors, the returns on emerging market investments have been disappointing for Multinational corporations, primarily, because • They import their domestic models into emerging economies.

• Winning emerging economy, consumers involve a change in mindset, capabilities, and allocation of resources.

• Failure of going down the socioeconomic pyramid.

Obtaining Market Intelligence of one market section before entering the market might not be useful because of the higher internal heterogeneity of these rapidly changing emerging economies. Market intelligence methods and approaches differ among countries. A frequent adaptation of product lines and operating models to changing consumer behavior and market conditions is the key to success in emerging economies. Read more at: http://sloanreview.mit.edu/article/mastering-the-market-intelligence-challenge/

Nowadays, social media is a part of marketing strategy. But, before planning for a social media campaign, we need to think whether this type of campaign is needed or not. We must think about six points before going for a social media campaign. They are: 1. What are we trying to accomplish? 2. Who are we trying to Reach? 3. What channels can we use? 4. Is There a realistic potential to establish two-way communication? 5. What channels Can we use? And 6. What is the cost? Read more at: http://it.toolbox.com/blogs/insidecrm/do-you-need-a-social-media-program-76621

CRM is the major contributor of many businesses, but sometimes it turns out to be an inefficient and expensive sales killer. The truth behind this is most CRM platforms aren’t intended to help the end users who work with them day in and day out that is your sales representative. Most of them waste time in doing manual data entry. When there is poor execution of CRM, the organization has an insufficient picture of how it is selling its products. The data we are seeing is incomplete and possibly misleading. To know more, please read the following article: http://www.business2community.com/big-data/4-reasons-big-data-failed-impact-sales-01787213#R6gklCOP8mL83XgS.97

Nowadays we can start an e-commerce online retail business a lot easier than ever. Thanks to the internet which helps us to start our business with very little overhead or fixed cost and if we go with the trend that is creating something that people want then we can make much out of it. Here are some tips for starting a successful online retail business: We should create a business plan that should clearly show the route to achieve goal or success.

• Choose a creative business structure which includes tax benefits, requirements and how to legalize with government.

• Start a self-storage which will lower your cost of rent.

• Make a catchy website and make sure it includes all the information like store name, location and contact information for the betterment of customers.

• You should provide a convenient price chart and description of all products.

• Make your ordering process easy.

• Last but not the least show your policies of return, refund and warranties so that customers don’t jump to some other site.

Read more at: http://www.business2community.com/ecommerce/7-tips-starting-successful-online-retail-business-01798247#OCvXfd1Det8hkZMy.97

A long-term customer experience (CX) strategy is built in the entire organization because the strong correlation between customer experience and financial returns is seen. This involves redesigning. The first step to delivering an enhanced customer experience is to bring these various systems and data of customer experience together. Here are some fundamental approaches which need to be further enhanced to building a simple, integrated stack with Contact Center, CRM and e-commerce systems. The first being clean split, contact center systems handle routing and interactions whereas e-commerce and CRM systems bring transaction data and profile/customer journey data. Now the digital divide wherein Contact Center systems and CRM bring in engagement data - Contact Center handles all voice interactions and CRM handles digital interactions whereas e-commerce brings in transaction data. Lastly pragmatic beginning in which CRM is the only system of engagement for limited digital channels, such as email and chat while e-commerce brings in transaction data. Read more at: http://www.incontact.com/blog/tech-stack-deliver-enhanced-customer-experience/