Every entrepreneur wants to expand their business and while doing so, one need capital, smart strategy, passion and more importantly to invest in technology. But, one need to invest in the right tech strategies to be successful. This article focuses on the right tech strategies that business owners should concentrate on. These are: Focus on Mobile, Leverage on Social Media, Become a Third-Party Seller, and Harness the Power of Big-Data. Read more at: http://it.toolbox.com/blogs/understanding-crm/5-tech-strategies-for-commercial-business-expansion-75037

Strong online presence is a must for every business. Customers search the Internet for information before purchasing. Start-up owners should keep in mind before creating a digital marketing strategy. They are: 1. Use your starting position as a baseline to measure your overall progress against, 2. Determine your startup’s goals; ensure these goals are specific, measurable, and realistic, 3. Identify your customers, and 4. Study your competitors. Read more at: http://www.business2community.com/infographics/develop-digital-marketing-strategy-startup-infographic-01716308#pzq2KMyLHcEZeDKJ.97

In today’s business world, digital marketing should be an important business strategy. But, it should not be limited to the online spectrum only. Businesses should consider the print medium as a part of online marketing strategy. Print and digital medium should work together to grow your business. Read more at: http://www.business2community.com/marketing/print-important-part-online-marketing-strategy-01717842#3TKoSv2DtBUQkVi1.97

Apps are important for any marketers. So, it’s important to optimize their mobile apps. Marketers must create an app such that customers want to come back to that app again and again. So, it requires continuous testing and optimization. Read more at: http://www.business2community.com/mobile-apps/app-prepared-holiday-season-01714411#licV3563IasBkJzv.97

Social media is inextricably related to almost every aspect of daily life. It has changed the  communicate mode, how we exchange information, and how we take decisions. Instead of looking up to television for news and entertainment, audiences now tend to look to Facebook and Twitter to learn about the world around them; in lieu of reading magazine articles about where to shop, eat, and vacation, consumers now seek out recommendations from YouTubers, Instagrammers, and Snapchat stars.

In response to these trends, influencer marketing has increasingly replaced traditional forms of advertising as one of the most effective ways to reach online audiences. Despite the growing popularity of this kind of marketing, however, many marketers are still unsure how to leverage the influence of social media stars to develop, launch, and measure effective influencer marketing campaigns. These days, launching first influencer marketing campaign can seem like an inhuman task, especially for marketers who have never worked with social media stars before. Hence, we will break the process into ten manageable steps to help companies navigate the complexities and avoid some of the common pitfalls associated with influencer marketing campaigns:

Read more at: http://www.business2community.com/marketing/10-steps-launching-influencer-marketing-campaign-01705413#ERQ6R9yjcB12qcro.99

Converting analytics to action is a nightmare as it is fraught with problems, of which, not the least is the political nature of organizational decision-making. When it comes to ROI, we see lots of organizations taking on the analytics bandwagon and are happy to have more insight into which pages, and segments are driving returns. A host of digital tools can transform data into pretty dashboards to help improve ROI.

Overall, businesses do a great job of monitoring, understanding, and utilizing ROI information–translating it into effective actions. These relatively simple metrics guide managers on which messages, segments, products, and channels are working their best, allowing them to tweak strategy in order to improve market performance and intelligence. Still, sometimes issues of data quality and politics impede implementation of the right actions based on available data.

Read more at: http://www.business2community.com/digital-marketing/translating-analytics-action-right-metrics-right-time-01702969#LDbDrcQKbELE1vEd.99

Constantly improvising on the quality of data is essential to remain ahead of business competition. However, failing to do so will result in a fatal erosion in the value of your most valuable asset, data, which is why it is vital to manage and maintain it effectively. 99% of marketers feel the urge to turn data into insights, yet 75% of organisations believe inaccurate data is undermining their ability to provide an excellent customer experience.

It’s impossible to provide outstanding customer experience with incomplete and incorrect customer data. However, improving the quality of your CRM data doesn’t have to be costly or time consuming.

Read here how you can effectively improve the quality of your CRM data: http://www.business2community.com/big-data/ensure-crm-data-fit-purpose-01706169#BufvU0yIxvoRxkdm.99

It has been estimated that an average person spends half an hour to one hour per day on various social media platforms, which amounts to almost two weeks in the course of the year.

This statement should provide enough incentive for businesses to get hold of the utilities of social media marketing; though at the same time it is necessary to consider that social media management is extremely tedious and time consuming. While maintaining the busy life of a small business owner, dedicating time as well as resources to advertise business on social media can prove to be costly.

Yet it is extremely necessary for small businesses to ensure social marketing to gain on various factors like developing connections or creating more promotional opportunities for customers to ensure advantage of business

Consider these four reasons given below as to why you should be using social media marketing for your small business: http://www.business2community.com/social-media/social-media-marketing-4-reasons-small-business-invest-01705099#jMzMGG2ZBxxrD10z.99

The holiday season is important for retailers and manufacturers as consumer buying increases by as much as 40% which in turn increases shipping. Thus, companies will deliver more products and financial institutions will also see a noticeable increase in transactions. Nowadays, consumers purchase products online. So, it is important for companies to have a good big data application which must focus on product and customer analytics, which will improve customer service, decrease time-to-market, and provide analysts with actionable intelligence to make business decisions. Read more at: http://it.toolbox.com/blogs/database-administration/big-data-planning-for-peak-season-74893

In recent times, marketing has become an integral part of any business. Your business may offer the best products or services in the industry, but without continuous projection of the product to the customers, the chances of your competitors taking over your products is very high.

In the early 1950s and 1960s, marketing was production oriented and the quality of the production was the driving factor of marketing. Later, as new production technologies started to develop, techniques evolved simultaneously to meet the needs of the customers and efforts were made to maximize customization. But the next major advancement in marketing is literally hacking the brain of the customer.

Neuroscience is the field of study where the response to products and consumer decision-making is understood at the level of body and mind. The Neuromarketing concept is based on a model wherein the major thinking part of human activity, including emotion, takes place in the subconscious area that is below the levels of controlled awareness. For this reason, the perception technologists of the market are very tempted to learn the techniques of effective manipulation of the subconscious brain activity.

Neuromarketing is a flexible method to determine customer preferences and brand loyalty, because it can apply to anyone who has developed an opinion about a product or company.

To know more on neuromarketing, read : http://blog.fractalanalytics.com/integrated-marketing-effectiveness/neuroscience-in-marketing/

How do companies attract and engage new clients while making sure the existing clients are happy? The simple answer to this question is, manage.

However, you will not find many executives who would respond to this conjecture candidly. You will, however, find plenty of companies that take the “we manage” approach with one of its most valuable assets: relationships.

While running any enterprise technology company, we’ve seen just how consistently data can be used to help improve sales. But we do know, all its good intentions to provide sales managers with a way to monitor pipeline and sales activity, CRM is still hugely inefficient. Representatives are required to spend time manually entering data, and then spend more time searching through it. While senior management clearly values the ability to monitor these representatives through CRM, the vast majority of sales people dislike the extra work and overhead it creates and generally use CRM begrudgingly – and rarely to its full potential.

Read more at : http://www.business2community.com/strategy/relationship-intelligence-companies-acquire-01702402#tAmo7XUOWfJJ6g3Z.97

It’s every marketer’s dream to be able to lay their head to rest at night with the knowledge that when they wake up, your bank balance will be just that little bit bigger. The passive income dream is common enough among marketers and entrepreneurs. But it’s always been an elusive goal. The dream of making money while you sleep often remains exactly that, a dream.

It’s difficult, but not entirely impossible. There’s countless examples of solo entrepreneurs, small businesses and huge corporations that have automated much of their income with much of this proliferation due to continuing advancements in technology.

Sure, we all know that email is also one of the most versatile methods for automating your income. Email is still the great lever for success. You can embrace it and live your passive income dreams, or ignore it and continue to work hard for little to no reward.

Read more about different automation campaigns here:  https://blog.crazyegg.com/2016/04/08/drive-revenue-while-sleeping/

Starting a small business can seem tough and impossible at first when, there is so much to do on the front end before you even open the doors for your customers . We are now in the age of the art of technology which uses cloud computing to store all of our information and access if from anywhere we are. Not only does this make operating a business easier, but it makes the process much more efficient. The cloud can be your secret weapon to any aspect of the start-up process of your business. Here’s how.

Read more at:  http://www.business2community.com/cloud-computing/6-ways-use-cloud-start-business-01669177#o3OZvYPJyqBGeKit.99

Many entrepreneurs who are about to launch a startup, at the very introductory stage think about what is going to happen at the end. The thought process includes how they will encash the funding in lavish parties or the big checks brought in when the company is bought under some stalwarts of the industry. While keeping up “high hopes” proves to be motivational for them, the experts have expressed this habit to be a mistake.

David Skok is a Boston area entrepreneur who has founded four start-ups and is a regular blogger touching on relevant topics reaching out to people just like him. Skok is one of the experts who is skeptical about using external factors such as accumulated wealth as a driving force for beginning entrepreneurs. He says - “The big lesson I learned was that, in the start-up world, if your primary focus is on making money, you usually won’t make money.”

Know more :  http://www.business2community.com/leadership/the-entrepreneurial-paradox-01689339#Mb6MJc1MVAxSYSjV.99

Data driven marketing strategies are focused on closing sales, customer retention and building loyalty. The key marketing strategies should be focused around the customer and CRM helps in the tracking customer’s movement through the sales cycle based on specific marketing campaigns and CRM systems also can give marketing exceptional access to this type of individual transaction-level data, which  allow marketers to create high-tech campaigns. This article explores the ways in which marketers are using CRM to strengthen their marketing strategy. Read more at: http://it.toolbox.com/blogs/insidecrm/4-ways-to-use-crm-to-strengthen-your-marketing-strategy-74702

Nowadays, digital marketing is important for any organization and is growing at a fast pace. This article link explores the digital marketing trend for the year 2017. They are - Augmented or Virtual Reality, Ad Friendly Content, and Mobile Optimization. Read more at: http://it.toolbox.com/blogs/hosting-facts/digital-marketing-in-2017-74694

Innovation is a very critical aspect to any business strategy. The ability to think “out-of-the-box”, makes any business stand out among others. While most regard innovation as a necessary stimulus to any business, but they look at innovation milestones as a fortuity in terms of strategy and shy away from further strategic planning or making any formula for success in terms of innovation. This, is however not the ideal way to deal with innovation. Given below are a list of keys to ensure business innovation.

1.       Having a dedicated innovation team: The most important ingredient to induce innovation is to ensure a team of creative, intelligent and dedicated people to be included in the business. To include them will provide the ticket to multitask, collaborate as well as read minds well ahead of time.

2.       Innovation Labs: This is to enhance the ecosystem of our business. With an innovation lab, a group is created that is consistently and exclusively focused on innovation.

To know more : http://www.business2community.com/business-innovation/7-things-must-succeed-innovation-01680313#K5sQRxXK0sCrXcW3.97

An eCommerce website is successful when it has a good website design as it increases attractiveness and efficiency of the site which leads to customer conversions and sales. But, the world of web design is changing faster due to the shifting consumer demands. Thus, in order to stay on top, one has to follow the most recent trends. Read more at: http://it.toolbox.com/blogs/this-is-it/ecommerce-web-design-trends-predictions-for-2017-74590

Customer data is important for any organization. Organizations are using customer data to see how it can benefit the customers. Customer data if collected effectively can reveal important information. In order to have good customer data, first you have to ask the right question. After gathering useful information, one can begin to take the steps to improve CRM which will ultimately increase sales and attract new customers. Read more at: http://it.toolbox.com/blogs/insidecrm/how-customer-data-should-be-used-to-benefit-the-customer-themselves-74615

According to a research by the American Psychological Association (APA) it was found that money stress impacts Americans' health nationwide. Everyone, including the wealthy are also stressed about money. This stress can only be eliminated by earning some extra income. Sujan Patel (Entrepreneur and Marketer, Cofounder of ContentMarketer.io) explores in his article about the various ways to earn extra money. Read more at: https://www.entrepreneur.com/article/281745