This section contains articles submitted by site users and articles imported from other sites on Marketing Intelligence
Nowadays, organizations focus on creating the right content to appeal to B2B customers. We all know that content is the king, but we must know what to produce, and what to do with it, is what will keep it upon its throne. Read more at:
Content is the king and businesses can and should leverage some form of content marketing if they recognize and respond to a few key digital marketing trends. It is important to have a clear profile of your ideal customer, also known as your buyer persona. The next thing that an organization should keep their content creative as well as unique and you must promote it well too. Read more at:
Every business wants themselves to be noticed and it is found that the average click-through rate (CTR) of display ads is 0.05 percent. So, it is important to add video in your marketing content strategy as video is becoming an increasingly effective way to engage your followers and gain new subscribers and can also use video to provide your customers with valuable information. Read more at:
Social media is important for any business as reach is a measure to how many people your brand and content are getting in front of. It is said that reach is top-of-funnel metric, but still is a metric that every social media marketer should be closely monitoring and continuously working to improve and can track your reach in all your individual social media platforms by looking at your follower growth, individual post reach, overall campaign reach, and your audience growth rate in various social media platforms. Read more at: https://www.business2community.com/social-media/the-top-8-social-media-metrics-for-advertisers-02148290
In an era of social media marketing, event marketing, both online and offline, is becoming one of the most effective ways to combat weak messaging, missed opportunities, and dwindling interest as it can still be easy to lose sight of the personal connection that helps brands build loyalty with customers old and new. Besides, event marketing can create that connection while boosting awareness, adding value, and generating conversation. Read more at: https://www.business2community.com/brandviews/upwork/what-is-event-marketing-02150532
In the world of technologies, it is found that machine learning has by now begun to improve human decision-making, and the rising use of remote access technology will empower humans to influence faraway people and events by being present in multiple devices and locations. So, the increasing use of these technologies to analyze, identify and respond to changing trends in real-time and will make human workers digitally ever-present across departments, businesses, factories, and devices. Read more about how technology will revolutionize the future workplace at:
https://it.toolbox.com/articles/five-ways-technology-will-revolutionize-the-workplace-by-2030
It is important for SMEs and startup businesses, to build up social media marketing strategy in building a local network, growing brand awareness and developing an all-important engagement with potential customers. So, your first task, therefore, is to match your product to the different platforms available. You must remember that social media is about engaging, connecting and having fun rather than buying. So, make your goals realistic; consider making them around brand recognition, relationships with customers, and research on how to get your customers talking about the reasons they connect with your product. Read more at:
Earlier, branding identity was not an absolute necessary for SMEs, but now it is an absolute ‘must have’ for every business no matter the size. Now, brand identity is the essence of you that differentiates your offering. It is more than the company name and logo. It helps grow your business, is one that combines clarity around what your selling, and most importantly, the sales experience you offer your customers. Read more at: https://www.business2community.com/branding/how-to-create-a-brand-identity-02147543
According to reports, YouTube has now become the second-largest search engine in the world. So, it is time for business houses to devote some time to your video strategy as the influence of video on sales is irrefutable. It is found that a positive experience with a video ad increases brand association by 139% and purchase intent by 97% and it is particularly important if your target demographic is 25-44 years old. Read more at:
Social networks are not just about you but connecting with your customers. It also it allows them to connect with you as it is a fact that by having a social site, you have fundamentally increased your channels to share and syndicate your content. According to reports, 73.4% of users will follow a brand because of their interest in the product or service and fits well with the attention span of today’s people and if you’re a marketer you probably realize you have just a few seconds to grab someone’s attention. Read more at:
Nowadays, in business, people are using artificial intelligence and multimedia visual marketing, and these are also connected to the concept of Big Data as every action of internet users take generates a data trail, and the amount of machine-generated data is growing too. So, using data effectively can give businesses an edge in today’s competitive environment as analyzing Big Data helps them to achieve better results in many areas of business with minimum wasted effort and costs. Read more at:
In today’s business world, there are specific channels and tactics and they matter than the overall consumer experience. So, identity resolution has surfaced to create competitive advantage. Identity resolution is the regulation of identifying individuals across channels and devices and associating them with information used for marketing and advertising. It is the foundation that fuels a people-based marketing and size strategy and by knowing who they are interacting with, marketers can tailor their activities in a way that drives both the behaviors and business outcomes they care about most. Read more about the benefits of identity management at:
https://www.business2community.com/marketing/3-benefits-of-identity-resolution-for-brands-02135053
Nowadays, in the world of visualization, animated videos bring ideas to life in a simple yet effective way, allowing your business to tell a story that your customers will listen to as they are shared with more than ever across social media platforms. With animation being one of the effective ways of communication, you can increase conversion rate and search traffic, shape the image of your business. Read more at:
https://www.business2community.com/video-marketing/5-ways-animation-can-enhance-your-brand-02132078
Smart work is vital for any business as you and your employees can focus on more important tasks. Sometimes, new businesses struggle from lack of time and resources to grow their business proficiently. Automating tedious and repetitive tasks through software can save time and thus progressing overall productivity as automation means automating one or more work processes with the help of technology to reduce or eliminate human intervention. To know more about automation, read at:
https://www.business2community.com/small-business/why-automate-your-business-02132048
The role of education as well as education institute has changed over the years and is becoming more daunting to achieve. Universities, nowadays, have a lot to do to equip their students for the jobs that are to come. Universities can improve the quality of education is one way to do is to use predictive analytics. This article explores how big data is influential in improving the quality of education by allowing educators to monitor progress, alter curriculum based on data and customize the learning experience. Read more at: https://it.toolbox.com/blogs/deepthiudyawar/predictive-analytics-in-improving-the-quality-of-education-101618
Digital marketing is going through tremendous change with artificial intelligence being adopted and marketers are adjusting themselves to a new digital environment and its practices. These trends are also changing the way businesses advertise their businesses and generate leads. Content Assistance, Enhanced Email Marketing, Machine Learning and Predictive Analysis, Voice Search, Implementation of Accelerated Mobile Pages will assist small business owners in comprehending and applying the improvements that AI brings to the world of digital marketing. Read more at:
In today’s business world, personalization is one of the most operational ways you can attract new customers and retain your present customers. It is found that 59% of consumers who have experienced it, say that personalization has a great impact on their purchase decisions. Besides, 88% of marketers have noticed vital improvements in their business with personalization and 53% of them have reported that they gained a lift of over 10%. So, customer segmentation is important. This article discusses four types of customer segmentation that can help you achieve your marketing goals. Read more about these four types of segmentation at:
Everyone knows the power of social media and the influence it has on business strategy. But, it is a fact that social media is constantly changing, and it is very hard to understand how social media is changing the game. This article explores how the social media marketing trends of 2018 are completely changing how we look at social media. They are: Augmented Reality, Focus on Generation Z, Messenger Apps and Chatbots, Live Streaming, Influencer Marketing and User-generated Content. Read more at:
Nowadays, even small businesses are going online and if you want your business to be at the fingertips of consumers in your local area, then you must improve your local SEO. It is the process of optimizing your website and marketing your business online, so that it ranks better on Google for your local audience. This article explores some simple tips for improving local SEO for your small business. Read more at : https://www.business2community.com/seo/5-simple-tips-to-improving-local-seo-for-your-small-business-02117368
Nowadays, it is becoming easier to sell products online and more profitable for businesses large and small. This online market has just begun to flourish as large economic and technological forces are create a market of relatively wealthy consumers who are open to buying online and businesses are also fully prepared to sell their wares. This article discusses about the nine key mega trends that will impact the next decade of global consumerism. Read more at:
