According to the Radicati Group’s Email Statistics Report, 2013-2017, it was found that there were 3.9 billion email accounts in 2013, which is set to rise to over 4.9 billion email accounts by the end of 2017 and in a recent research, it was also found that one in every six emails sent by brands are lost before they even reach their intended recipient. Mark Ash (Director of Teradata Interactive), writes in his article about ten ways to avoid commercial email censorship. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/ten-ways-to-avoid-commercial-email-censorship/1315

Nowadays, images overlaid with text— called Internet memes—are a popular way for brands to reach their audiences. A study has shown that our brains are more efficient at processing images than words. It was also found that 75% of Americans have used emotive to communicate to others. Elizabeth Victor (brand adviser for iSentia, a media monitoring, analysis, and Intelligence Company), writes in her article about how to take advantage in marketing in the age of images. Read more at:  http://www.marketingprofs.com/articles/2014/26678/how-to-use-internet-memes-to-market-your-content-your-products-and-your-brand

Cause marketing is a fresh approach in marketing. It has become important because it increases trust and loyalty from customers, which in turn is helping in more sales. According to a 2013 corporate social responsibility study done by Cone Communications and Echo Global, it was found that 91% of global consumers are likely to switch brands to one associated with a good cause given comparable price and quality. To know more, follow Jim Belosic (CEO, ShortStack.com)’s article link: http://www.socialmediatoday.com/content/3-ways-cause-marketing-can-help-your-brand

According to Experian’s Data Advantage Report it was found that more than 99 percent of organizations had a plan, but 94 percent still had data errors. The reason for this is bad data quality. Data quality initiatives require investment. Cutting costs is not a solution. The report also found that 27 per cent of businesses are using manual database editing to tackle data quality. But, if data quality software is used, it automatically catches new data problems at the input stage before they are dedicated to a customer relationship management system (CRM). It also detect and remove the duplicates that already exist. This in turn cut down on the manual import and export operations and business moves towards a solution. Read more at: http://it.toolbox.com/blogs/insidecrm/how-to-win-the-crm-data-quality-battle-64966

According to a recent report from VWO, it was found that 55% of online shoppers say reviews from other shoppers are an important factor that influences their ultimate decision to buy or not to buy and 23% of consumers say they do not think reviews from others are important, and 22% are indifferent about the issue. 28% of respondents say they sometimes abandon their online shopping carts because of unexpected shipping costs and 23% don't purchase when forced to sign up for an account. Read more at: http://www.marketingprofs.com/charts/2014/26684/what-motivates-consumers-to-complete-e-commerce-purchases

In a study by IAB UK Mobile ad, it was found that 52% of traffic to retail websites originates from mobile. eMarketer also said that this year, mobile ad spend may exceed traditional media such as newspapers, magazines and radio for the first time. So, mobile advertising and mobile device adoption rate is growing at a remarkable rate. Technology is also helping the mobile advertising infrastructure. Programmatic mobile advertising, referred to as Real-time Bidding (RTB), is providing answers to the question of how to target audiences in such a huge and complex environment.  To know more, follow Stephen Upstone (CEO and Founder of LoopMe)’s article link: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/forget-the-year-this-is-the-age-of-mobile-advertising/1286

Digital advertising is growing at a rapid space. Sarah Lawson Johnston (Managing Director Europe at Mediaocean), writes in her article about the trends in digital advertising  for the year 2015. They are: Multi-touch Attribution, Native advertising and Viewability. We can expect to have a significant effect on digital ad efficacy and accountability. To know more, follow:  http://digitalmarketingmagazine.co.uk/digital-marketing-advertising/digital-advertising-industry-predictions-for-2015/1281

Advertisers rely on data when buying inventory in order to find out more about audiences and also they try to analyze their campaign messages. So, programmatic ad trading has become important. It is defined as automating the process of buying and selling digital media and advertising by using software. Programmatic trading has ensured that Data Management Platforms (DMP) software help marketers and publishers to employ the information they hold about users more effectively and enables publishers to learn about their audience – their likes and dislikes. The advantages of DPM goes beyond advertising, into content personalization, email, CRM. Read more at:  http://digitalmarketingmagazine.co.uk/digital-marketing-data/data-management-platforms-beyond-advertising/1276

Gartner research forestalls that the customer relationship management (CRM) market will be worth $36.4 billion by 2017 because staying in touch with customers is the key for surviving in any business. The main purpose of a CRM solution is to provide any business with data that helps you to take the best decision and build relationships that establish strong customer loyalty. To do that, it’s important to track all types of interactions with your customers. Jeff Orloff (content developer for an e-mail security awareness company) in his article writes about some important customer touch points that are commonly tracked. Read more at: http://it.toolbox.com/blogs/insidecrm/3-customer-touch-points-you-arent-tracking-in-your-crm-system-64884

A Mobile CRM solution can be an effective way to bridge the gap between management's need for customer data and freeing up sales team members to focus on the customer. Businesses must focus on capturing real time information about customers and their activities, using mobile devices. So, businesses must value on mobile sales solutions. Businesses must integrate mobile CRM with existing systems. To know more, follow: http://it.toolbox.com/blogs/insidecrm/4-ways-to-get-more-value-from-crm-through-mobile-64915

The customer service team uses tools such as social media monitoring, engagement dashboards, CRM integration, personalized routing, supervisor visibility, and access to back-end systems. Marketing team uses social media monitoring and engagement dashboards, but it focuses on content creation, and analytics. To know more about how marketing and customer service contribute to the customer experience, follow Veronica Maria Jarski (Opinions editor and a senior writer at MarketingProfs)’s article link:  : http://www.marketingprofs.com/chirp/2014/26637/how-marketing-and-customer-service-approach-customer-engagement-infographic

According to a recent report from Message Systems, it was found that consumers prefer to receive marketing messages, special offers, and coupons via email. It was also found that for non-emergency customer service issues, email is the most preferred. Phone conversations are the next most popular means for non-emergency customer service issues which is preferred by 29% followed by online chat (9%) and social media (7%). Read more at: http://www.marketingprofs.com/charts/2014/26627/how-consumers-prefer-to-receive-marketing-messages

According to a recent finding by Technology Business Research (TBR) it was found that business decision makers are seeking cloud professional service guidance at twice the rate of private and public cloud vendors. It was also found that public, private and hybrid cloud integration guidance demand will follow basic cloud professional services growth in coming years and private cloud adoption rate are expected to reach 85 percent by 2018. TBR also believes that there has been an evolution in the type of private clouds adopted -- with 65 percent of third-party-delivered private clouds, compared to 35 percent of self-built private clouds and they also forecasted the growth of the private cloud market to grow at a 15 percent CAGR to $72 billion in 2018. Read more at:  http://www.socialmediatoday.com/content/exploring-demand-cloud-professional-services-0

In a recent research by CCS Insight it was found that more than half of online purchases in the UK this Christmas are being made on a mobile device, whether it is from a tablet or a smartphone. But the fact is that retailers are not prepared for mobile advertising. M-commerce is now predominant and it will continue to increase. The retailers who are into mobile advertising have an opportunity to leap ahead of their competitors and capture consumers’ attention. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/merry-mobile-christmas/1288

Today’s marketing has moved towards engage, share and buy model. Nowadays marketing is based on permission based marketing and storytelling. Disruptive advertising and brand storytelling – these are the key for marketers. In today’s world every brand has a story, and it is the job of the marketer to find a way to tell that story in a way that echoes the feeling of their customers.  To know more, follow: http://www.socialmediatoday.com/content/engage-share-and-buy-3-reasons-brand-storytelling-matters-more-ever-0

A feedback survey lays the foundation for decisions and changes within a business. It is an easy-to-use tool for gathering representative and relevant data that helps to take decisions, streamline workflows, improve management processes, and make business changes. Customer satisfaction surveys allow you to get to know what your customers want from your company. It also helps to see how your brand is perceived by audiences. Sabina Stoiciu (writer for 123ContactForm), writes in her article how to use feedback to maximize business effectiveness. To know more, follow: http://www.marketingprofs.com/articles/2014/24928/three-ways-to-use-feedback-surveys-to-maximize-business-effectiveness

Communication Service Providers (CSPs) supplies a variety of services to business and other customers, such as high speed Internet, TV, and both wireless and traditional phone services. But customer satisfaction is very difficult. CSPs must deliver superior customer service and support in order to retain customers and acquire new ones. First Call Resolution (FCR) is critical because it directly impacts customer satisfaction. Larry Lien (responsible for product definition, product marketing, and strategy at Resolve), writes in his article about the best practices that CSPs can implement. Read more at: http://www.in.techradar.com/news/software/business-software/5-best-practices-to-improve-CSP-call-center-support/articleshow/44997854.cms

E-Marketing has adopted Responsive Design. Responsive Design addresses important layout issues that result from the production of mobile screens (smartphones, tablets).Responsive Design also translates the challenges of new design layouts; combining ergonomic techniques and appeal in one search for optimization.  But for emails, companies focus on reactivity and deliverability. Jonathan Murray (NP6 Country Manager), writes in his article about how to combine trends and emailing, while maintaining good delivery and conversion rates. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-lead-generation/e-marketing-with-all-the-trimmings/1242

CPQ is a set of software applications which enables businesses to Configure, Price and Quote. Nowadays CPQ solutions are providing a platform to quickly adapt and launch goods and services. CPQ tools can be used as software-as-a-service (SaaS) through the cloud. It can help to break down organizational barriers and provide a single view of all aspects of the customer i.e. sales process and product. Mark Bishop (Product marketing manager at CloudSense), writes in his article about key points to consider when a company consider to implement CPQ. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-features/cpq-7-ways-to-get-it-right/1246

Organizations must to exploit social media – whether it is social media listening, online analytics, social media intelligence but few organizations do it. Claire Snook (Content Strategist at sixth sense) writes in her article writes about some tips on how brands, regardless of size, can gain competitive advantage. Read more at: http://digitalmarketingmagazine.co.uk/digital-marketing-data/how-to-derive-actionable-insight-from-social-data/1078