SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

This section contains articles submitted by site users and articles imported from other sites on Marketing Intelligence

Being the 'best' isn't best for marketing to consumers

A recent research suggested that organizations who advertise their products as the best alternatives actually decrease the chances of success with consumers. Researchers call this problem the "maximizing mindset." As per the research, it has been seen that people who think that they have bought the best product often get disappointed with the product. Hence it is important for organizations to change the conversations with their consumers about the product. Want to know more? Please visit: http://www.businessnewsdaily.com/6411-why-saying-youre-the-best-backfires.html

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Social media: A best place to generate lead

Social media is one of the best tools in terms of lead generation for small-business owners. The role of a company's presence on social media has started to include customer service, building brand awareness, and lead generation. High-quality content marketing is another lead-generation tactic for small business owners to generate lead and engage consumers. Read more about this topic at: http://www.businessnewsdaily.com/6399-social-media-lead-generation.html

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Dyn acquires Internet Intelligence service Renesys

Dyn, internet performance service provider, announced that it has acquired Renesys, a company that specializes in monitoring the Internet to provide data about cloud services, connectivity and potential performance issues. Renesys runs a real-time network of monitors that analyze Internet routing and performance data to help businesses get a deeper insight into the network and Dyn will combine the data gathered from this network with its own telemetry. Using this data, Dyn will be able to offers its customers better data about how to optimize their CDNs, clouds and data centers.

To read more, visit the following link: http://techcrunch.com/2014/05/21/dyn-acquires-internet-intelligence-service-renesys/

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Check Point pioneers revolutionary Cyber Intelligence marketplace: ThreatCloud IntelliStore

Check Point Software Technologies Ltd., provider of securing Internet, announced the  availability of ThreatCloud IntelliStore, a unique in threat intelligence marketplace that enables organizations to select intelligence feeds that will automatically prevent cyber-attacks.

To read more, visit the following link: http://www.marketwatch.com/story/check-point-pioneers-revolutionary-cyber-intelligence-marketplace-threatcloud-intellistore-2014-05-20

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Is competitive intelligence spy games or market research?

In an article by Gina Passarella, a legal intelligencer, we get to know that competitive intelligence is mostly tracking what your competitors are doing. It is a blend of business, market and competitive intelligence, with an eye toward tracking other firms, current and prospective clients, geographic and industry sectors, and the firm's own internal data.

To read more, visit the following link: http://www.post-gazette.com/business/legal/2014/05/20/Is-competitive-intelligence-spy-games-or-market-research/stories/201405130004

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CI Radar named one of the top 5 “Emerging Mega Trends” companies

Competitive Intelligence Radar (CI Radar), announced that they are named as one of the top five emerging mega trends companies in the 5th annual Southeastern Software Society Impact Awards. CI Radar's cloud based service utilizes state-of-the-art technology and a professional analyst team to deliver daily competitive analysis and market intelligence briefings. CI Radar also provides comprehensive market insight to clients, enabling them to reduce their business risk, make better strategic decisions, drive revenue and outperform their competitors in the marketplace.

Read more at:http://www.sys-con.com/node/3082682

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Marketing makeover: strategies to grow small business

With the growth of business, small business owners may find that some of the promotional activities are becoming useless. Brands need marketing makeover to sustain them. Hence, marketing strategy needs to be changed from time to time. This article by Nicole Fallon (Business News Daily Assistant Editor), tells us about the four strategies to boost business growth as recommended by Hiscox (small business insurer firm). Read more at: http://www.businessnewsdaily.com/6351-refresh-marketing-strategy.html

 

 

 

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Remarketing: Encouraging lost conversation

Organizations now can get some insights of consumer behaviour by using highly sophisticated click-tracking tools. Remarketing is one such tool which is becoming an important part of organizations' digital marketing strategies. This article by Nicole Fallon (Business News Daily Assistant Editor), tells us about the details of remarketing. For more please visit: http://www.businessnewsdaily.com/6354-digital-remarketing-tips.html

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JETNET creates powerful, industry-changing market analysis tool

JETNET LLC, an aviation market intelligence company, announced a new release of JETNET CRM (aviation-specific customer relationship management tool which includes market analysis, market research and prospect management functions). The new release is designed specifically for aircraft professionals. Improvements include specific aircraft selection and sorting with ownership and sales histories; custom-designed lead generation reports with hundreds of potential buyers; high-probability target list generation; custom notes, action items, and flagged prospects; and easily managed lead/prospect lists and generated reports for importing/merging into scheduled emails.

To read more, visit the following link: http://www.blueskyexecutiveaviation.co.uk/issue_272/JETNET_creates_powerful_industry-changing_market_analysis_tool.htm

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India Business and Analytics outlook – increased adoption in key verticals such as BFSI and telecom is fueling growth

A recent research report by Netscribes Inc., a global market intelligence firm, reveals that Business Intelligence and Analytics Market in India are growing. According to the report, continuous rise in trade and business activity across the globe have increased and this resulted in a huge amount of digital data. Over the last few years, social media also generated large amount of data. This data can be analyzed efficiently only with the help of Business Intelligence and Analytics.

To read more, visit the following link:http://www.pr.com/press-release/554334 

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Setting budget for mobile marketing: simplified

Mobile phones have done a paradigm shift in marketing products and services. It has created an entirely new marketing channel which cannot be ignored. You, as a business owner, marketing manager or alike, have definitely noticed it.

Fixing budget for marketing your products or services is really a daunting job. With mobile marketing, this job has become more difficult. The growth of mobile usage will not make a halt and as technology will continue to make an upward slope, sophisticated consumers will purchase more through mobile interfaces. So, when mobile is the future, the key to a successful marketing campaign lies here and you must unlock it to make use of its full potential. For this, you will have to rethink over the budget you have allocated for your marketing campaign and you have to lay much importance to the mobile space and justify why you are doing so.

Having said that, are you confused about setting your budget? Here are some statistics on mobile marketing from which you can take cues: http://thenextweb.com/socialmedia/2014/05/04/10-mobile-marketing-statistics-help-justify-budget/ .

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Blueocean Market Intelligence: transforming data analytics and research with a 360 approach

Every day enterprises are overflowing with abundance of disorganized data i.e. transactional data, market research, and social media. It is quite difficult for companies to track down these unstructured data.  Blueocean Market Intelligence, a global analytics and insights provide, helps companies to realize a 360-degree view of their customers through data integration and a multi-disciplinary approach. They have predictive capabilities, where they extrapolate historical data to identify future behavior.

To read more, visit the following link: http://www.siliconindia.com/magazine_articles/Blueocean_Market_Intelligence_Transforming_Data_Analytics_and_Research_with_a_360_Approach-LGWX73078464.html

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Cloud dashboard leader Klipfolio partners with TDHI

Klipfolio, a provider of cloud-based business intelligence dashboard, announced a new partnership with Marketing Intelligence Consultant, TDHI.  In this partnership, Klipfolio data visualization platform will combine TDHI's marketing analytics and will streamline the delivery of marketing intelligence to European CMOs.

To read more, visit the following link: http://www.digitaljournal.com/pr/1889960

 

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Homeland Defense advisory firm taps into demand for Market Intelligence

An article by Sandra Erwin, editor of National Defense Magazine, talks about how Homeland Security Solutions is facing changes in their business and how market intelligence is helping them to overcome such changes.

To read more about this topic, visit the following link: http://www.nationaldefensemagazine.org/blog/Lists/Posts/Post.aspx?ID=1484

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Small businesses focused on existing customers in 2014

In a recent research it is found that most small businesses are now spending their budget in retaining existing customer rather than acquiring new one. The research also found that 61% small businesses generate 51% of their annual sale from repeat customer. To read more about this aspect, please visit Ayaz Nanji's article link as given below:http://www.marketingprofs.com/charts/2014/24869/small-businesses-focused-on-existing-customers-in-2014

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Digital Marketing: Future is PR

As with any sustained marketing effort, it takes hard work, collaboration, and regular review to realize a successful PR campaign. The story to get success via Search Engine Optimization (SEO) has transformed with the wake of recent updates from Google. Although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. Google wants its algorithms to behave more like a human when displaying search results. Accordingly, the general consensus among the experts is that more weight is being placed on factors such as inbound links and Google +1s. The way that personalized results are being rolled out to more and more users are further proofs of that theory. Webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share. And that's exactly where PR excels. Once you have the technical elements down, the focus switches to consistently producing valuable, shareable content that appeals to your key audiences—a task that traditional PR agencies have reams of experience in.
To read more, visit Gerald Heneghan’s article by clicking on the following link:

 

http://www.marketingprofs.com/articles/2014/24859/why-the-future-of-digital-marketing-is-pure-pr

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Social video marketing: Create conversation and build customer loyalty

Social, video and marketing - these three words have different meanings. But if we club them together then they create a very powerful message which will engage customers and improve their on-line experience. Social video marketing has the power to reach a wide range of consumers. A video carries the exact brand image though just posting a video is not enough to engage consumers. It is important to create conversations in order to engage consumers. In a recent article, Dr. Melody King, vice-president of sales and marketing, Treepodia, speaks about how to start marketing your product via social media. For more details please visit: http://www.marketingprofs.com/articles/2014/24860/social-video-marketing-create-conversations-and-build-customer-loyalty

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“Asset managers” rely on secondary market intelligence

 

A survey conducted by Cerulli Associates, a global analytics firm, reveals that 93% of the asset managers rely heavily on secondary market intelligence. This study was based on government agencies, trade organizations and research firms.

For more information: http://www.opalesque.com/650204/Majority_of_asset_managers_rely_on_secondary_market020.html          

 

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Challenges in Long Term Care Industry

 Long term care industry is facing its biggest challenge at present. It has mainly two problems, buyers are often dropping polices more than the industry predicted and on the other hand LTC companies are struggling to survive in nearly zero interest rate. Incorrect forecast of lapse rate had squeezed the profit of the companies and forced them to increase premiums which have lost its attraction to new potential buyer. Hence LTC companies are in the verge of trimming their product line and reducing discounts. In spite of bringing new polices, the companies are still facing their biggest challenge. For more details please visit http://www.forbes.com/sites/howardgleckman/2012/08/29/whats-killing-the-long-term-care-insurance-industry/

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Recent comment in this post
SOHAM SRIMANI
Thats a well written summary man
Tuesday, 25 March 2014 05:16
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Consumer Behavior in the Age of Social Media

Social media plays an important role in searching information  and decision-making behavior of consumers.  A country like India, where 65% of population is youth, uses laptop, tab, Smartphone etc to be socially connected.  Therefore the Brands have realized the importance of social media to reach today’s young generation. For example, if we go to Nike’s Facebook page the entire focus is on fitness and athleticism rather than their products. Another way to connect with consumers is to know the importance of real time marketing which focuses on real time incident. Social media has also molded the consumers to reviewers. 

 

To read more- visit the following link:

http://www.mbaskool.com/business-articles/marketing/9150-consumer-behaviour-in-the-age-of-social-media.html

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Recent comment in this post
SOHAM SRIMANI
Social media is the talk of the town. Whether you want to improve your brand value or market your product, the importance of socia... Read More
Monday, 24 March 2014 11:21
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