SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

This section contains articles submitted by site users and articles imported from other sites on Marketing Intelligence

Decoded: Twitter's interest to buy Soundcloud

The main reason behind Twitter’s decision to buy Soundcloud is their slow growth rate. It will help them to increase their customer base and also help them to diversify into a different platform. To know more details on how Soundcloud will help Twitter, please visit:-

 

http://socialmediatoday.com/prasant-naidu/2444336/why-twitter-interest-buying-soundcloud

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Three key elements in building brand through social media

Building a brand with the help of social media is an absolute necessity in the present scenario. But to do so one must have to build trust about the brand first. Expertise is also required to build your brand, because otherwise it will not succeed. Most importantly to build and maintain brand value in social media one must constantly update itself with the latest trends.

To know more please visit:-

 

http://socialmediatoday.com/adhutchinson/2442911/three-key-elements-build-your-brand-through-social-media

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The future Social Commerce

Recent news said that Twitter is coming up with a new platform called Twitter Commerce. These branded tweets, which look just like normal tweets, can be expanded to reveal a Buy button that allows consumers to make a purchase from within the Twitter app. Though twitter commerce has not been launched yet, social media providers are on a path to convert the social media platform into e-commerce platform. Few years ago presence of a brand in social media used to provide a significant advantage to the brand identity. But currently brands use the social platform as a communication channel with their consumer. With new and upcoming social commerce technologies, the biggest change for social media marketers will be a shift in focus from branding to lead generation. For more details please visit: http://www.businessnewsdaily.com/6318-future-of-social-commerce.html

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Boosting customer loyalty with big data

In a recent study it was found that more than 50% of revenue for small businesses comes from repeat customers. It is important for small businesses to retain their customers rather than acquiring new ones. Customer loyalty program is a good tool for small organizations to retain customers. Successful customer loyalty program requires authentic customer information. A digitally run and managed program will efficiently explore the data available and will in turn provide deeper insight about customers. For more details please visit the following link: http://www.businessnewsdaily.com/6310-big-data-customer-loyalty.html

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Small businesses: marketing strategy tips

The toughest job for small business owners is to develop a cost effective marketing plan. Unlike large organizations, small business owners have limited resources in their hands. Hence they need to be more careful while developing a marketing plan. Communicating with consumers should be their primary focus while creating a marketing strategy. For more details about marketing strategy tips please visit Chad Brooks (senior writer of BusinessNewsDaily)'s article link: http://www.businessnewsdaily.com/6289-making-the-most-of-your-marketing-plan.html

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Benefits of market research for SMEs

Market research is the most powerful tool to analyze whether a product or service can fulfil the consumer needs or not. Market research helps to find the target audience, buying behaviour of consumers, market trends, demographics, economic shifts etc. This information is essential to the success of small and medium enterprises. Markets are dynamic and therefore it is important for SME players to remain updated about the market trends in order to remain in competition. Market research can help SMEs to remain updated and help them to understand the key issues in their business. For more details please visit: http://allafrica.com/stories/201404230455.html

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Importance of feedback survey

Feedback surveys can be used to maximize business effectiveness. Employees, customers and events are valuable and necessary sources of feedback.  Feedback helps in taking strategic business decisions. Feedback surveys can be used to improve internal management, external environment and event management. To read more about how feedback helps an organization, please visit the article written by Sabina Stoiciu, writer of 123ContractForm in this link: http://www.marketingprofs.com/articles/2014/24928/three-ways-to-use-feedback-surveys-to-maximize-business-effectiveness

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Email marketing: a small business guide

Email Marketing is the buzz word in today's business. So what is email marketing? Email marketing is the online version of direct mail. Instead of sending fliers and coupons to a customer's home, you can send those same items digitally to a customer's inbox and also helps the sender to see who is actually using and reading the mail. A study suggests that small and midsize businesses are now concentrating more on email marketing. Email marketing is cost effective and easy to create. It has a wider reach.  There are many forms of email marketing like newsletters, promotional campaigns, invitation email etc. To read more details about email marketing, please visit Chad Brook’s (BusinessNewsDaily contributor) article in this link: http://www.businessnewsdaily.com/4488-email-marketing-guide.html

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Where to find and access big data 

Big data can improve sales and services by analyzing. Hence it is important for an organization to find big data and analyze the data properly. Big data can be collected through archives, documents, media, business apps, social media, public web, data storage, machine log data, and sensor data. In an article Verónica Maria Jarski discussed how Kapow software) helps an organization to find various sources of Big Data. Read more at: http://www.marketingprofs.com/chirp/2014/24904/intelligence-by-variety-where-to-find-and-access-big-data-infographic

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Money-saving marketing: tips for small businesses

It is important for every business to allocate resource and budget appropriately in each department of the organization. But things get difficult for small or start-up businesses because initially small business runs out of both money and resources. It often happens that management allocate maximum budget for marketing. In an article by David Holland (CEO of branding and marketing firm Data Source), offers three marketing strategies to help small businesses save money. For more details please visit Nicole Fallon’s article link: http://www.businessnewsdaily.com/6236-money-saving-marketing-tips.html

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Picturing success: how photo-sharing can boost social marketing

With the growth of social media, people are taking and sharing photos through their mobile devices regularly. Gabriel Shaoolian, CEO of web design agency, Blue Fountain Media, said "Technology has turned us into a very visual culture...for a brand that is trying to communicate a marketing message, image-based content is becoming one of the strongest tools [to do so].” To read how photo sharing can boost social marketing, go through Nicole Fallon's, link http://www.businessnewsdaily.com/6244-visual-content-marketing.html

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How target marketing can backfire

Nowadays, companies find that targeting a particular audience is much more fruitful than targeting mass audience. But sometimes, it may happen that targeted audience do not buy the product, and hence targeted marketing backfire. A recent study conducted at Dartmouth College, explores what happens when identity marketing misses the mark. The research was based on two types of identity marketing,

        Marketing that simply references consumer identity

        Marketing that explicitly ties consumer identity to a brand purchase

This research suggested that consumers are less likely to buy a company’s product which explicitly links an identity. The reason behind this is, while people may be drawn to brands that fit their identity, they are also more likely to desire a sense of ownership and freedom in how they express that identity. For more details please visit Elizabeth Palermo’s article link: http://www.businessnewsdaily.com/6277-how-targeted-marketing-can-backfire.html

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Marketing is eating IT - get ready!

According to Forrester's "Customer Experience Index," 80% of companies say they deliver "superior" customer service, while 8% of people say the same companies actually deliver "superior" customer service. This disconnect has a significant impact on brand impression and retention - making this a key issue that CMOs are now finding imperative to address. CMOs all over the world had spent $100 billion in 2013 to drive brands through online advertising, and for measuring the success of campaigns using agencies, analytics and marketing automation. Still businesses get nearly 45 billion calls from customers and prospects. These infarctions' remain invisible to CMOs. Hence it is the time for the CMO, marketers and call center leaders to work together and improve the customers' experiences. By integrating call center employees with the content marketing strategy, organizations can actually take the right communication strategy. For more details please visit: http://www.nojitter.com/post/240168198/marketing-is-eating-it--get-ready

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Small business neglecting online presence

A recent report suggested that small businesses are not concentrating on their online presence. Researchers said that 70 percent of small businesses spent less than one hour per week maintaining their online presence. On the other hand only 51% spend time on social media once a month or less. Small business owners are also not concentrating on their website to improve sale. This article tells us details about the different ways small business owners can give their online presence a boost in order to increase visibility, generate interest and capture any buzz. Read more at: http://www.businessnewsdaily.com/6419-bolstering-small-business-online-presence.html

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Necessity of human interpretation in analytics

In the 21st century with rapid development of technology and analytics, organizations claim that they are data driven and rely on customer information gathered from a diversity of sources. Data analysis provides us the effects, but fails to interpret the causes. As per Mike Mothner CEO of Wpromote "Data can tell you that this ad is better than that one, but human intuition asks why." He also said "The key to a successful, data-driven marketing strategy is finding the perfect intersection between technology and human expertise." As there is much customer information available, it is important for commercial enterprises to determine which information is relevant for processing to reach the target. For more details please visit: http://www.businessnewsdaily.com/6393-big-data-human-interpretation.html

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Being the 'best' isn't best for marketing to consumers

A recent research suggested that organizations who advertise their products as the best alternatives actually decrease the chances of success with consumers. Researchers call this problem the "maximizing mindset." As per the research, it has been seen that people who think that they have bought the best product often get disappointed with the product. Hence it is important for organizations to change the conversations with their consumers about the product. Want to know more? Please visit: http://www.businessnewsdaily.com/6411-why-saying-youre-the-best-backfires.html

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Social media: A best place to generate lead

Social media is one of the best tools in terms of lead generation for small-business owners. The role of a company's presence on social media has started to include customer service, building brand awareness, and lead generation. High-quality content marketing is another lead-generation tactic for small business owners to generate lead and engage consumers. Read more about this topic at: http://www.businessnewsdaily.com/6399-social-media-lead-generation.html

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Dyn acquires Internet Intelligence service Renesys

Dyn, internet performance service provider, announced that it has acquired Renesys, a company that specializes in monitoring the Internet to provide data about cloud services, connectivity and potential performance issues. Renesys runs a real-time network of monitors that analyze Internet routing and performance data to help businesses get a deeper insight into the network and Dyn will combine the data gathered from this network with its own telemetry. Using this data, Dyn will be able to offers its customers better data about how to optimize their CDNs, clouds and data centers.

To read more, visit the following link: http://techcrunch.com/2014/05/21/dyn-acquires-internet-intelligence-service-renesys/

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Check Point pioneers revolutionary Cyber Intelligence marketplace: ThreatCloud IntelliStore

Check Point Software Technologies Ltd., provider of securing Internet, announced the  availability of ThreatCloud IntelliStore, a unique in threat intelligence marketplace that enables organizations to select intelligence feeds that will automatically prevent cyber-attacks.

To read more, visit the following link: http://www.marketwatch.com/story/check-point-pioneers-revolutionary-cyber-intelligence-marketplace-threatcloud-intellistore-2014-05-20

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Is competitive intelligence spy games or market research?

In an article by Gina Passarella, a legal intelligencer, we get to know that competitive intelligence is mostly tracking what your competitors are doing. It is a blend of business, market and competitive intelligence, with an eye toward tracking other firms, current and prospective clients, geographic and industry sectors, and the firm's own internal data.

To read more, visit the following link: http://www.post-gazette.com/business/legal/2014/05/20/Is-competitive-intelligence-spy-games-or-market-research/stories/201405130004

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