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A mix of great product and amazing customer service paves the way to success

It’s the customer service and experience the customer that help businesses to retain customers and grow.  The companies which deliver a good customer service and experience are customer-centric putting the customer in the centre of decisions, ideas, marketing, system design and more. Companies like apple manufacture products that people don't even realise they need, and the packaging of their products adds to the customer’s experience, which makes them the leader in customer service. A company that delivers only a great customer experience won’t survive if the product or service the company sells doesn’t work or do what it’s supposed to do, so they have to manufacture high quality products as well as provide a great customer service. It’s the combination of the two, a great product and an amazing customer service experience, that can meet the expectations of the customers and make a company grow to the top of their industry. To know more go to: http://www.hyken.com/customer-experience-2/product-experience/#more-5264

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