SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Age Of Mobile Advertising

In a study by IAB UK Mobile ad, it was found that 52% of traffic to retail websites originates from mobile. eMarketer also said that this year, mobile ad spend may exceed traditional media such as newspapers, magazines and radio for the first time. So, mobile advertising and mobile device adoption rate is growing at a remarkable rate. Technology is also helping the mobile advertising infrastructure. Programmatic mobile advertising, referred to as Real-time Bidding (RTB), is providing answers to the question of how to target audiences in such a huge and complex environment.  To know more, follow Stephen Upstone (CEO and Founder of LoopMe)’s article link: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/forget-the-year-this-is-the-age-of-mobile-advertising/1286

 

 

Rate this blog entry:
Motivation behind E-Commerce Purchases
Trends in Digital Advertising in 2015

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Wednesday, 23 October 2019
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now

Sign up for our newsletter

Follow us