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	<h1>Age Of Mobile Advertising</h1>
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			<span class="post-date">Dec 16</span>

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				Posted by <a href="/forum/user/443-piu-banerjee">Piu Banerjee</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: PMingLiU; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: ZH-TW; mso-bidi-language: AR-SA;">In a study by IAB UK Mobile ad, it was found that 52% of traffic to retail websites originates from mobile. eMarketer also said that this year, mobile ad spend may exceed traditional media such as newspapers, magazines and radio for the first time. So, mobile advertising and mobile device adoption rate is growing at a remarkable rate. Technology is also helping the mobile advertising infrastructure. Programmatic mobile advertising, referred to as Real-time Bidding (RTB), is providing answers to the question of how to target audiences in such a huge and complex environment. &nbsp;To know more, follow Stephen Upstone (CEO and Founder of LoopMe)’s article link:&nbsp;</span><a href="http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/forget-the-year-this-is-the-age-of-mobile-advertising/1286" target="_blank">http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/forget-the-year-this-is-the-age-of-mobile-advertising/1286</a></p>
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		<a href="/blog/tags/programmatic-mobile-advertising">
		<span itemprop="keywords">Programmatic mobile advertising</span>
	</a>
		<a href="/blog/tags/real-time-bidding">
		<span itemprop="keywords">Real-time Bidding</span>
	</a>
		<a href="/blog/tags/mobile-ad">
		<span itemprop="keywords">mobile ad</span>
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		<a href="/blog/tags/mobile-advertising">
		<span itemprop="keywords">Mobile Advertising</span>
	</a>
		<a href="/blog/tags/mobile-device-adoption">
		<span itemprop="keywords">mobile device adoption</span>
	</a>
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