These days drip marketing is an important tactic for modern marketing campaigns and aims to apply a slow-but-steady approach to winning customers through a carefully custom-made series of messages. Though drip marketing is usually applied to email campaigns, it is also applicable to direct mail and phone campaigns as well. It uses timed messages to build interest and willingness to purchase in the recipients of the messages. Read more at: http://it.toolbox.com/blogs/insidecrm/drip-marketing-for-crm-78920