Authenticity is very important for any brand and it relates to how you are perceived, and how much t potential and existing consumers rust you. But, companies must have a definition for authentic brand. According to author Lucy Rendler-Kaplan, “an authentic brand is one that is relatable, doesn’t seem like a large corporate entity but does business on a personal level, and is one that I feel comfortable spending money on because I feel I can trust in the company and the people that make up the company.” She also suggests few strategies about how to measure where your brand stands. They are: Don’t be afraid to show your brand’s personality; use images; keep scheduled posts to a minimum; be available; admit when you’re wrong; and tell true stories. Read more at: http://www.socialmediatoday.com/marketing/lucyrk78/2015-08-13/7-ways-build-authentic-brand