Account Based Marketing or ABM offers teams a focused, structured way to develop personal relations with their curated lists of target accounts and is a proven way to efficiently drive revenue. ABM also offers TEAM framework i.e. Target. Engage. Activate. Measure to put ABM into action. Read more at: https://www.business2community.com/marketing/how-to-define-your-ideal-customer-profile-for-account-based-marketing-02162519