Organizations forget the benefits of a customer relationship management (CRM) solution. They forget the benefit of having a centralized database in which they can store customer information. In this age of Big Data, the centralized database would not only help the sales team but also other departments. Management will be able to review customer records from one location when their time is limited. Organizations can train the users in one system rather than in multiple systems. Read more at: http://it.toolbox.com/blogs/insidecrm/centralized-data-for-crm-64692