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SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Building a brand

Branding is an experience that hits the mind of the consumer and remains in the sub conscious. The customer recalls the experience what they have experienced with the company/product and tend to be loyal to the company. Even if there is a change in the mergers or acquisition the consumer will always remember the experiences and be loyal towards the brand.

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Tuesday, 28 January 2020
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