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Building Block for Influencer Marketing.

Though influencer marketing is the new kid in the block, the current level of media coverage and discussion surrounding it ensures 2016 is going to be a big year for the strategy. Accepting something new can be a difficult process for an organization irrespective of its advantages. But the market is already past the point of early adoption and brands already vested in influencer marketing are achieving results. Near and long term benefits can influence the momentum towards influencer marketing. Assessment of proper team skills and openly discussing the repercussions of this shift in digital marketing strategy can make the transition much smoother. Authenticity is the criteria that appeals most to a modern consumer. By working with the right influencers and giving them permission to be themselves and deliver the message as they see fit, can be a huge step towards the success of influencer marketing. Read more at: http://www.marketingprofs.com/articles/2016/30284/three-tips-for-building-internal-support-for-influencer-marketing

 

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