In today’s digital age, B2B companies need to do more than connect with the target audience. They need to exercise integrated digital marketing as part of their business model. It’s high time for B2B companies take a step back and question that how they can integrate their digital marketing and create a single story across channels. They must also take into consideration on the current state of their digital marketing landscape. Read more at: http://www.business2community.com/digital-marketing/5-steps-to-a-game-changing-integrated-digital-marketing-strategy-01354967#KqIOxVKqHT9oZgW1.97