According to a recent survey by Dimension Data, it was found that for younger Generation Y consumers, electronic messaging, social media and smartphone applications are preferred over traditional voice calls when interacting with a company. Technology is providing a way of overcoming limitations of the past. Cloud technology will be the game changer in customer service. In another survey by Dimension Data, it was found that 77.6% said cloud technology had helped cut costs to serve customers, another 65% already using cloud-based technology solutions agreed that it had provided access to new and enhanced functionality. For 64.8% of the respondents, the technology had improved flexibility. Read more at: http://www.rcrwireless.com/20141201/opinion/reality-check/reality-check-taking-customer-service-cloud-tag10