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	<h1>Combining PR and Inbound Marketing</h1>
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			<span class="post-date">Oct 06</span>

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				Posted by <a href="/forum/user/443-piu-banerjee">Piu Banerjee</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: PMingLiU; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: ZH-TW; mso-bidi-language: AR-SA;">Effective PR focuses on the needs of the buyer. An ideal PR’s message should empower audiences. A successful PR strategy integrates <a title="Market intelligence" href="/our-services/market-intelligence-service-company.html" target="_blank" rel="noopener noreferrer">inbound marketing</a> as a win-win situation for you and your prospects. So what is inbound marketing?  Inbound marketing creates marketing materials that provide value. It is customer-centric. Wendy Marx (President of Marx Communications) writes in her article how to combine PR and inbound marketing to drive leads. They are: Press Release, Social Media, Blog Posts, Media Articles, and SEO. Read more at: </span><a href="http://www.business2community.com/inbound-marketing/how-to-combine-pr-and-inbound-marketing-to-drive-leads-01345741#K5XWqsXDPQum2A6f.97" target="_blank" rel="noopener noreferrer">http://www.business2community.com/inbound-marketing/how-to-combine-pr-and-inbound-marketing-to-drive-leads-01345741#K5XWqsXDPQum2A6f.97</a></p>
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