Mobile apps are becoming very crucial for any business. Big brands are making a huge investment in mobile apps as a part of business strategy. Once you have launched your mobile app, you should track ad acquisition channels, you should know how users are behaving in-app and what features they’re interacting with, engage and re-engage customers at every step of the user lifecycle, and grow app user loyalty. But, the starting point of making any app should go back to RFP i.e. request for proposal. The RFP is important in choosing a mobile analytics and marketing solution. Bryn Adler (Content Marketing Manager) in her article writes about the key points which should be included in RFP. Your RFP should include: Acquisition tracking, Analytics & reporting capabilities, marketing & messaging features, Data organization, and Predictive Analysis. To know more, follow: http://www.business2community.com/marketing/5-key-components-of-a-solid-mobile-marketing-rfp-01328182