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Conduct market research on a tight budget

 

When a product is newly launched in the market, product marketing attempts may fail for different reasons. Marketing research is often the first thing cut due to time or resource restrictions when companies develop an idea, whether it's a new product or a redesigned website. Working with marketing research firms can be expensive and time consuming. Some low budget ways to factor a research stage into a project and give the product, idea, or designs much better footing. Firstly conduct an interview for Prospects and Customers. Secondly, run a Content Strategy Survey. Thirdly, Run User Testing on the Website. There are a number of tools that can be used to get feedback on your designs or positioning. In short, market research doesn't have to be expensive or time consuming -- with the right tools, one can have get great insights in a short amount of time. Read more at: 

 

http://blog.hubspot.com/marketing/conduct-market-research-tight-budget

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