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Consumer Behavior in the Age of Social Media

Social media plays an important role in searching information  and decision-making behavior of consumers.  A country like India, where 65% of population is youth, uses laptop, tab, Smartphone etc to be socially connected.  Therefore the Brands have realized the importance of social media to reach today’s young generation. For example, if we go to Nike’s Facebook page the entire focus is on fitness and athleticism rather than their products. Another way to connect with consumers is to know the importance of real time marketing which focuses on real time incident. Social media has also molded the consumers to reviewers. 

 

To read more- visit the following link:

http://www.mbaskool.com/business-articles/marketing/9150-consumer-behaviour-in-the-age-of-social-media.html

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Comments 1

SOHAM SRIMANI on Monday, 24 March 2014 11:21

Social media is the talk of the town. Whether you want to improve your brand value or market your product, the importance of social media is immense.

Social media is the talk of the town. Whether you want to improve your brand value or market your product, the importance of social media is immense.
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