According to a study by MarketingProfs and the Content Marketing Institute, it was found that Business-to-consumer (B2C) content marketers struggle tracking their content marketing return on investment (ROI). According to another study by B2C Content Marketing: 2015 Benchmarks, Budgets and Trends—North America, Only 23% of B2C marketers say they are successful at tracking the ROI of their content marketing program, and nearly as many (21%) do not track ROI at all. Read more at: http://www.marketingprofs.com/charts/2014/26252/2015-b2c-content-marketing-benchmarks-budgets-and-trends