SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Converting Influencers Threat into Opportunity

According to Lauren Jung (Co-Founder of Theshelf.com), customers believe influencers over Facebook, twitter post for getting information about new trends, innovations and advice for buying products. Influencers are individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. In consumer spending, members of a peer group or reference group act as influencers.

Here are some tips to make influencer marketing effective are:

  •         For making influence marketing successful align with influencer who have the power to influence the buyer’s decision or inbound interest.
  •         Tailor your strategy based on the influencer.
  •         Try to maintain a relationship.
  •         Encourage content creation from brand evangelists.

 

 Read more at: http://www.entrepreneur.com/article/245757

Rate this blog entry:
Opportunity in B2B marketing
Tips to Boost Your Digital Marketing Strategies

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Thursday, 20 June 2019
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now

Sign up for our newsletter

Follow us