SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Customer Lifetime Value: An Insight

Customer Lifetime Value (CLV) is the buzzword in today’s world. CLV has the ability to measure by sector, product type and purchase occasion. CLV is also linked with brand loyalty and ease of brand switching. It is dependent on many factors, from customer personality types to the ability for a brand to differentiate the experience it offers. According to a study by Sitecore, it was found that in the retail sector people expect customer loyalty to be low. The automobile sector faces challenges when it comes to growing CLV, as customer demand is typically driven by a range of factors; technological advancements, public opinion, cost, life stage and fashion. The media and technology and telecoms industries also face a similar challenge. In a nutshell, it was found that 64% of brands believe improving customer experience is the route to focus on CLV and move customers towards the ideal bracket of remaining loyal. To know more, follow Shawn Cabral (VP Corporate Marketing at Sitecore)’s article link: http://digitalmarketingmagazine.co.uk/customer-experience/how-do-sectors-compare-when-it-comes-to-customer-lifetime-value/1228

 

 

 

Rate this blog entry:
Strategy for Social Media
Identity Management: An Insight

Related Posts

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Tuesday, 18 June 2019
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now

Sign up for our newsletter

Follow us