Decision making is powerful when data is coupled with insight. A survey revealed that 46% of CFOs admitted to making important decisions based solely on their gut, out of which 15% blamed poor decision making on inaccessibility of internal data. Only 23% make the effort to perform data mining for decision making. In order to make way in the competitive world, a combination of both is required for survival. According to Duncan Watts, a Microsoft researcher, ignoring data while making predictions can lead to huge losses. Both insight and data are equally important to earn better revenues. Read more at: http://www.cmswire.com/analytics/many-managers-mistrust-data-infographic/