Cut throat competition- a phrase that is enough to describe the fierce competition in today`s business scenario. Regardless of which industry one belongs to, their competitors are always there, and keeping track of their activities and decisions, most importantly searching for their customers. So it is important for business leaders to monitor the activities of their rivals as well, and keep a tab on their competitors, in order to retain customers. There are many tools for monitoring, one such tool is spyfu, which can be used to track down what the opponents are searching online. Another way is to use the social media, such as observing what the competitors are doing in public forums and how people are responding to that. To know more, read: http://www.huffingtonpost.com/brett-relander/know-your-competition-wit_b_7555660.html?ir=India&adsSiteOverride=in