/home/leansigm/public_html/components/com_easyblog/services<title>Data Lies at the Heart of Good Marketing</title>
<script type="text/javascript">
window.print();
</script>
<div id="blog-title">
	<h1>Data Lies at the Heart of Good Marketing</h1>
</div>

<div class="title-wrapper no-avatar">
	<div class="meta1">
		<div class="inner">
			<span class="post-date">Jul 09</span>

			<span class="post-category">
				Posted by <a href="/forum/user/927-sumedha-kamboj">Sumedha Kamboj</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
		</div>
	</div>
</div>


<div class="post-content clearfix">
		
	<p>With the marketers trying to woo customers with all their grit, it's customer data that has proved to be their friend indeed. Data driven marketing increases the ROI to many fold. This is now a well-documented fact. Larisa Bedgood (author) in an article in the blog Datamentors talks about the following 3 ways to extract more revenue from data driven marketing:</p>
<p>• Break Down the Silos</p>
<p>• A 360-degree customer view</p>
<p>• Personalized experience is what customers want.&nbsp;</p>
<p>For an extensive account of these 3 keys to higher ROI hit the link&nbsp;<a href="http://www.datamentors.com/blog/3-ways-data-driven-marketing-drives-higher-roi" target="_blank">http://www.datamentors.com/blog/3-ways-data-driven-marketing-drives-higher-roi</a></p></div>

<div class="post-copyright clearfix">
	</div>

<div class="post-tags">
	Tags
		<a href="/blog/tags/data-driven-marketing-1">
		<span itemprop="keywords">Data Driven Marketing</span>
	</a>
		<a href="/blog/tags/data-management">
		<span itemprop="keywords">data management</span>
	</a>
		<a href="/blog/tags/business-intelligence">
		<span itemprop="keywords">business intelligence</span>
	</a>
		<a href="/blog/tags/personalization">
		<span itemprop="keywords">Personalization</span>
	</a>
	</div>

<a rel="nofollow" onclick="window.print();" title="PRINT" href="javascript: void(0)">PRINT</a>