Going digital has directly hit demographics and technology of retail industry in a positive way. The economy of the retail industry is also shifting quickly, retail stores must do more to keep their stories intact without damaging their brand name. The retail industry is at a crucial moment with online sales resulting in periodical of all sales. Retailers must first examine and learn from leading physical and online retailers before implementing an e - commerce strategy. Retailers need to enhance their technology user base by collaborating with e - commerce giants of the market. The majority of e - commerce firms use social media like Facebook, Twitter and Instagram, to give a shot to great digital marketing tools, retailers should use these platforms more often to disclose their great offers and collection.  Read more at: https://www.entrepreneur.com/article/290131