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Email marketing: An Insight

In a recent report from FOLIO and Lyris, it was found that 54% of companies in the publishing industry say list growth is a major email marketing pain point. Other top email pain points include dynamic content (42% cite as an issue), list maintenance (41%), mobile optimization (33%), analytics (33%), content automation (29%), and segmentation (30%). Read more at: http://www.marketingprofs.com/charts/2014/26493/publishers-top-email-marketing-pain-points

 

 

 

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