“Thought Leadership is innovative thinking within a specific area of knowledge which helps shape the evolution of that field.”
For content marketers, thought leadership is about setting an example in their industry through original content that informs and delights. According to Dorie Clark, “Thought leadership is necessary because it gives people a clear reason to choose you over the competition.”
Nate Birt, Deputy Managing Editor at Top Producer Magazine, in his article at entrepreneur.com, has described five fundamental ways in which content marketers can command thought leadership. They are:
1. Create deep content on mission-critical subjects.
2. Invite users to exclusive beta testing of a new service.
3. Engage with real-time video using Periscope.
4. Start a cross-platform hashtag campaign.
5. Write news releases.
Using these ideas can help a brand to be at the top in its customer’s mind. To know more, please visit the following link: