/home/leansigm/public_html/components/com_easyblog/services<title>How a tagline help in overall brand strategy</title>
<script type="text/javascript">
window.print();
</script>
<div id="blog-title">
	<h1>How a tagline help in overall brand strategy</h1>
</div>

<div class="title-wrapper no-avatar">
	<div class="meta1">
		<div class="inner">
			<span class="post-date">Dec 28</span>

			<span class="post-category">
				Posted by <a href="/forum/user/443-piu-banerjee">Piu Banerjee</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
		</div>
	</div>
</div>


<div class="post-content clearfix">
		
	<p><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: PMingLiU; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: ZH-TW; mso-bidi-language: AR-SA;"><span style="font-size: 11pt; line-height: 107%;">A tagline can speak to an audience with authority and elegance. So, companies give importance to taglines. Yet many company taglines fall flat. Lee Frederiksen (managing partner at Hinge), addressed in his article about three critical questions: 1. what the taglines are supposed to do? 2. What is a good tagline? And 3. How does a company tagline fit into an overall <a title="Market intelligence" href="/our-services/market-intelligence-service-company.html" target="_blank" rel="noopener noreferrer">brand strategy</a>? Read more </span>at: </span><a href="http://www.business2community.com/branding/elements-successful-brand-tagline-01408688#DAZTHAmiP5xzxxVx.97" target="_blank" rel="noopener noreferrer">http://www.business2community.com/branding/elements-successful-brand-tagline-01408688#DAZTHAmiP5xzxxVx.97</a></p>
<p class="MsoNormal"> </p>
<p><span style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 107%;"> </span></p>
<p> </p></div>

<div class="post-copyright clearfix">
	</div>

<div class="post-tags">
	Tags
		<a href="/blog/tags/tagline">
		<span itemprop="keywords">tagline</span>
	</a>
		<a href="/blog/tags/good-tagline">
		<span itemprop="keywords">good tagline</span>
	</a>
		<a href="/blog/tags/company-tagline">
		<span itemprop="keywords">company tagline</span>
	</a>
		<a href="/blog/tags/overall-brand-strategy">
		<span itemprop="keywords">overall brand strategy</span>
	</a>
	</div>

<a rel="nofollow" onclick="window.print();" title="PRINT" href="javascript: void(0)">PRINT</a>