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	<h1>How ad tech and marketing tech are different from each other?</h1>
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			<span class="post-date">Feb 12</span>

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				Posted by <a href="/forum/user/1053-pooja-agarwal">Pooja Agarwal</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p style="margin: 0in 0in 10pt;"><span style="font-family: Calibri;"><span style="font-size: medium;">There is a lot of confusion building around <a title="Market intelligence" href="/our-services/market-intelligence-service-company.html" target="_blank" rel="noopener noreferrer">marketing</a> tech and ad tech. Are they same or different? There are minute differences between the two. Let's see what they are. Marketing technology comprises of tools that manage marketing processes, customer analytics, digital content and workflows. It covers all aspects of marketing, SEO, and even ad tech. It is basically the understanding the customer and optimizing data science around them. Programmatic buying and selling of advertisements are referred as ad tech. Both of these technologies also share many similarities. Read the complete article here:<span style="mso-spacerun: yes;">  </span></span></span><a href="http://www.itworld.com/article/3030325/marketing/what-the-hell-is-the-difference-between-ad-tech-and-marketing-tech.html" target="_blank" rel="noopener noreferrer"><span style="color: #0000ff; font-family: Calibri; font-size: medium;">http://www.itworld.com/article/3030325/marketing/what-the-hell-is-the-difference-between-ad-tech-and-marketing-tech.html</span></a></p></div>

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	Tags
		<a href="/blog/tags/advertisement">
		<span itemprop="keywords">advertisement</span>
	</a>
		<a href="/blog/tags/marketing-technology">
		<span itemprop="keywords">marketing technology</span>
	</a>
		<a href="/blog/tags/ad-technology">
		<span itemprop="keywords">ad technology</span>
	</a>
		<a href="/blog/tags/internet">
		<span itemprop="keywords">internet</span>
	</a>
		<a href="/blog/tags/seo">
		<span itemprop="keywords">SEO</span>
	</a>
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