SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

How B2B business leads can use Retargeting?

Retargeting is a form of online advertising that focuses on display ads to the visitors after they have left your website. It is a cookie based technology. It has proved to be of benefit to B2B businesses, according to the statistics. Retargeting can be done in three ways.

 1. Pixel-Based Retargeting: The marketer places JavaScript code on his website which drops a cookie on a visitor's browser.

2. List- Based Retargeting: The marketer prepares a list of contacts from email marketing campaigns or for some other source. It then serves them with a specially targeted ads on the Social Networking platforms.

3. Search Retargeting: Search retargeting targets user audiences based on previous keyword searches, they have conducted on search engines such as Google, Yahoo & Bing.

There are many tools available in the market that can be used to design the strategy for retargeting. Read more about it in the article written by Jessy Smulski (a valued contributor to Business 2 Community) at: http://www.business2community.com/b2b-marketing/tips-retargeting-b2b-leads-beginners-guide-01441414

Rate this blog entry:
Predictive Analytics supported with contextual Int...
Best tools to Make Email Marketing better.
 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Saturday, 24 August 2019
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums

Forum

Raise a question

Access Now

sigmaway blogs

Blogs

Blog on cutting edge topics

Read More

sigmaway events

Events

Hangout with us

Learn More

sigmaway newsletter

Newsletter

Start your subscription

Signup Now

Sign up for our newsletter

Follow us