Everyone, whether a salesperson or CEO, wants to increase sales and achieve higher margins. There are lots of sales methodology nowadays and these methodologies requires changes to the Customer Relationship Management (CRM). A new trend is also coming up- it is to use existing CRM data to predict prospect conversion. This process can be explained as: know who is a good prospect. To know more about how CRM data can predict prospect to customer conversion, follow David Gillman (expert in CRM systems)’s article link: : http://it.toolbox.com/blogs/insidecrm/using-crm-data-to-predict-prospecttocustomer-conversion-62893