Nowadays, email marketing is driven by data and analytics and is still relevant. But, for email marketing to be successful, we need email marketing data, which will be used to calculate KPIs, create dashboards, reports for monitoring, and which in turn generate explanatory and predictive models that will help to optimize email marketing. This article explores the different types of email marketing solutions from the perspective of the data. Read more at: https://blog.blendo.co/email-marketing-data/