A feedback survey lays the foundation for decisions and changes within a business. It is an easy-to-use tool for gathering representative and relevant data that helps to take decisions, streamline workflows, improve management processes, and make business changes. Customer satisfaction surveys allow you to get to know what your customers want from your company. It also helps to see how your brand is perceived by audiences. Sabina Stoiciu (writer for 123ContactForm), writes in her article how to use feedback to maximize business effectiveness. To know more, follow: http://www.marketingprofs.com/articles/2014/24928/three-ways-to-use-feedback-surveys-to-maximize-business-effectiveness