Companies need to provide easy access across platforms and services including the cloud, mobile devices, customer portals, social platforms, and the Web. On the other hand they must protect customer security and ensure that customers get what they pay for. Businesses must reassess their approach to identity management in order to prosper in fast-paced environment. Identity and access management (IAM) tools enable or deny access based on some criteria, and users, employees and partners. Companies who are looking to support innovative services for customers can leverage identity relationship management (IRM) platforms. IRM can support multiple devices, react to context, and scale up to accommodate millions of users at a time without any performance degradation or service disruption. To know more, follow Neil Chapman (Senior Vice President & Managing Director EMEA)’s article link: http://digitalmarketingmagazine.co.uk/customer-experience/harness-identity-management-to-thrive-in-the-age-of-the-customer/1229