/home/leansigm/public_html/components/com_easyblog/services<title>Importance of mobile apps in the world of marketing</title>
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	<h1>Importance of mobile apps in the world of marketing</h1>
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			<span class="post-date">Aug 13</span>

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				Posted by <a href="/forum/user/443-piu-banerjee">Piu Banerjee</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p><span style="font-family: Calibri, sans-serif;"><span style="font-size: 11pt; line-height: 107%;">According to a research by Gartner, it was found that marketing executives are three times more likely to lead strategic growth initiatives in 2016 than they were in 2012.&nbsp;</span><span style="font-size: 14.6666669845581px; line-height: 15.6933336257935px;">Corporate managers</span><span style="font-size: 11pt; line-height: 107%;">&nbsp;are now focusing on customer experience and they&nbsp;think mobile is best to know about this. But, mobile should not be looked as a channel and it requires a different approach. “Mobile eliminates the notion of channels by blurring the distinction between the physical and digital worlds. E-business professionals who treat mobile as just a channel will fail,” Forrester analyst Julie Ask says in a report. Mobile apps deliver utility and valuable experiences that bind people to brands. Columnist Brent Hieggelke in his article link writes how to bridge mobile engagement gap between high and medium performing apps. Read more at: &nbsp;</span></span><a href="http://marketingland.com/getting-grip-mobile-engagement-gap-133357" target="_blank">http://marketingland.com/getting-grip-mobile-engagement-gap-133357</a></p>
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	Tags
		<a href="/blog/tags/e-business-professionals">
		<span itemprop="keywords">E-business professionals</span>
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		<a href="/blog/tags/mobile-apps">
		<span itemprop="keywords">mobile apps</span>
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		<a href="/blog/tags/mobile-engagement-gap">
		<span itemprop="keywords">mobile engagement gap</span>
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		<a href="/blog/tags/strategic-growth">
		<span itemprop="keywords">strategic growth</span>
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		<a href="/blog/tags/customer-experience-1">
		<span itemprop="keywords">customer experience</span>
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