/home/leansigm/public_html/components/com_easyblog/services<title>Increasing Consumer Loyalty through Mobile Marketing</title>
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	<h1>Increasing Consumer Loyalty through Mobile Marketing</h1>
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			<span class="post-date">Nov 25</span>

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				Posted by <a href="/forum/user/443-piu-banerjee">Piu Banerjee</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: PMingLiU; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: ZH-TW; mso-bidi-language: AR-SA;">Today’s consumers are always connected by mobiles. According to a report by Forbes it was found that 90 percent of mobile searches lead to action, more than half lead to sale, and 74 percent of people use their mobile phones for shopping. Mobiles are used for connecting with consumers to stay ahead in competition and is also used to enhance consumer loyalty. Companies can tailor their mobile marketing by using subscriber data – known as “mobile context” – to offer messaging that drives customer behavior. Mobile context means mobile usage patterns, shopping behaviors and brand affiliations to build a model that predicts what offers will motivate a user. To know more, follow article link by Todd Thayer (Syniverse Vice President of Product Management, Enterprise and Intelligence Solutions):&nbsp;</span><a href="http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/for-better-customer-engagement-it-s-time-to-go-mobile/1202" target="_blank">http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/for-better-customer-engagement-it-s-time-to-go-mobile/1202</a></p>
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		<a href="/blog/tags/mobile-usage-patterns">
		<span itemprop="keywords">mobile usage patterns</span>
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		<a href="/blog/tags/mobile-marketing">
		<span itemprop="keywords">Mobile Marketing</span>
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		<a href="/blog/tags/brand-affiliations">
		<span itemprop="keywords">brand affiliations</span>
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		<a href="/blog/tags/mobile-context">
		<span itemprop="keywords">Mobile context</span>
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		<a href="/blog/tags/consumer-loyalty">
		<span itemprop="keywords">Consumer Loyalty</span>
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