In today’s world, marketing is everything. If you cannot influence your customers, you will suffer loss. So, for that marketers try out different kind of things to influence customers. They bombard them with messages about how their products or services are better than those of others. Every company is giving such messages. The competition is stiff and that’s why companies have to make sure that they are heard. Hence, a new concept has come up - influencer marketing. But to understand influencer marketing, we need to understand who influencers are. Influencers are people who have established credibility and influence by their reliability and authenticity.  They can be bloggers, influential customers, thought leaders, journalists, consultants, industry experts. Andrew Cravenho (CEO of CBAC) writes in his article about some important steps that will help you build a successful influencer marketing strategy. Read more at: http://www.marketingprofs.com/articles/2014/26058/how-to-build-an-influencer-marketing-strategy