More CEOs are recognizing established companies as a more formidable competitor than an outsider. In order to excel in today's game changing competition, we need to understand what game we are playing. At the beginning, employees understand their jobs, later they lack this capability as the company emphasizes more on organizing customers and products rather than their actual reason from where they started. The KPIs stays disconnected from customer needs, leading to disruption of business. Game changing innovation requires us to 1) Step outside of our organization silos by thinking new products and services from customer point of view using newer technologies. 2) Use right incentives and metrics to cannibalize the market in long run assisting employees to link their efforts to over company's strategies. 3) become faster and flexible to respond to the inevitable shifts by simplifying existing decision making processes. Read more at:-http://timoelliott.com/blog/2015/07/3-key-steps-to-game-changing-innovation.html