In today’s business world, personalization is one of the most operational ways you can attract new customers and retain your present customers. It is found that 59% of consumers who have experienced it, say that personalization has a great impact on their purchase decisions. Besides, 88% of marketers have noticed vital improvements in their business with personalization and 53% of them have reported that they gained a lift of over 10%. So, customer segmentation is important. This article discusses four types of customer segmentation that can help you achieve your marketing goals. Read more about these four types of segmentation at: