In business, one not only has to keep a track on competitors and a close watch on the market but also keep a tab on what the customers are feeling, and how they are responding about their products in social media. Luckily with the advancement of data analytics many such tools are available and are becoming popular. One such marketing tool is social mention, which is a search engine which searches any social mention of the topic in social media there are other tools such as quora, tweetreach, etc. These platforms enable a business leader to evaluate customer sentiments and use it for business development. Read more at: http://www.huffingtonpost.com/jayson-demers/7-marketing-tools-to-find_b_7605262.html?ir=India&adsSiteOverride=in