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Knowledge of insights with social listening

Social listening is all about searching the web for mentions and conversations that are of specific interest and analysing those to gain meaningful insights. Campuses use this marketing tool to create new programs, measure brand awareness etc. Data can be easily assessable and analysts with right sets of tools can analyse the trends. Research analysts at Brandwatch analysed conversations about college search to scrutinize the behaviour of students and parents on their concerns about colleges. They were able to get most frequent words used and also a word cloud showcasing sentiments. Social listening can be used in other areas of campus as well such as selecting academic programs and alumni relations. Read more at: http://www.carnegiecomm.com/blog/the-next-wave-of-market-intelligence-social-listening/

 

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