/home/leansigm/public_html/components/com_easyblog/services<title>Location Based Marketing: A new channel of marketing</title>
<script type="text/javascript">
window.print();
</script>
<div id="blog-title">
	<h1>Location Based Marketing: A new channel of marketing</h1>
</div>

<div class="title-wrapper no-avatar">
	<div class="meta1">
		<div class="inner">
			<span class="post-date">Nov 24</span>

			<span class="post-category">
				Posted by <a href="/forum/user/443-piu-banerjee">Piu Banerjee</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
		</div>
	</div>
</div>


<div class="post-content clearfix">
		
	<p><span style="font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: PMingLiU; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: ZH-TW; mso-bidi-language: AR-SA;">Nowadays organizations are adapting mobile as a marketing channel to meet the needs of consumer behavior. To increase customer loyalty, organizations are making mobile specific sites, device optimized applications, innovative user experiences. But, due to fragmented landscape, multiple operating systems, consumer identification, privacy and security features marketers cannot reach their target customers. These challenges will always be there for marketers but time has come to explore different avenues. So, location based marketing has become important to marketers. To know more about location based marketing, follow &nbsp;Pravin Kumar Shanmugam (Digital Consultant at Mindtree)’s article link:&nbsp;</span><a href="http://digitalmarketingmagazine.co.uk/articles/add-location-in-to-your-existing-marketing-strategy/1200" target="_blank">http://digitalmarketingmagazine.co.uk/articles/add-location-in-to-your-existing-marketing-strategy/1200</a></p>
<p>&nbsp;</p>
<p class="MsoNormal">&nbsp;</p></div>

<div class="post-copyright clearfix">
	</div>

<div class="post-tags">
	Tags
		<a href="/blog/tags/customer-loyalty">
		<span itemprop="keywords">customer loyalty</span>
	</a>
		<a href="/blog/tags/location-based-marketing">
		<span itemprop="keywords">location based marketing</span>
	</a>
		<a href="/blog/tags/multiple-operating-systems">
		<span itemprop="keywords">multiple operating systems</span>
	</a>
		<a href="/blog/tags/mobile-specific-sites">
		<span itemprop="keywords">mobile specific sites</span>
	</a>
		<a href="/blog/tags/device-optimized-applications">
		<span itemprop="keywords">device optimized applications</span>
	</a>
	</div>

<a rel="nofollow" onclick="window.print();" title="PRINT" href="javascript: void(0)">PRINT</a>