Having the right market intelligence tools, talent and processes is the key to success. The programs help companies manage this increased uncertainty by taking a greater responsibility for strategic analysis. B2B brands achieve world class market intelligence in the following ways: Firstly, create external networks by identifying low value and time-consuming intelligence deliverables, encourage the involvement of investment relations teams in market intelligence, participate in market intelligence conferences and workshops Secondly, link to business strategy like conduct an intelligence needs survey and analysis to show how the market intelligence team can better support the business. Thirdly, become a trusted advisor. Fourthly, tackle sidetracking issues. Market intelligence needs to be put into the decision-making process in key areas such as innovation, strategy, sales and marketing. Read more at:
